Operate Like a Business 

71% of Americans Favor No-Kill Editorial

February 2012
Maddie’s Fund President Rich Avanzino makes a compelling argument for transparency, and charges that the impulse for secrecy in animal welfare counters lifesaving progress.  Read More

Accountability Editorial

2007
Why standardized terms improve statistics and strengthen animal welfare.  Read More

Why Transparency Editorial

2006
Transparency is a big plus even if an organization is less than perfect. When the public can see that an agency is improving, it enhances the organizations's reputation, builds community trust, and increases financial support.  Read More

It Pays to Operate Like a Business Editorial

2005
Setting goals, measuring performance, and establishing standards for accountability and transparency attract many would-be donors to Maddie's Fund, lending credence to the notion that it truly pays to operate like a business.  Read More

What Statistics and Definitions Can Do for You Editorial

2004
Statistics and definitions help create organizational efficiencies, define organizational goals and priorities, save lives, enhance image and build public support.  Read More

The Importance of Marketing and Fundraising Editorial

2003
Working with animals is what we're good at and what we like. But marketing and fundraising are just as important as hands-on animal work and need to be constantly attended to.  Read More

Fundraising Editorial

2006
For smaller shelters or rescue groups, the idea of fundraising can be intimidating but it's really just a matter of building relationships with the people in your community.  Read More

Take Advantage of Your Website Editorial

2005
Websites are a critical element of all sheltering operations these days. But don't forget to feature the most important thing of all: the number of lives you have saved.  Read More

One Step at a Time Editorial

2001
You have to be disciplined to achieve goals and this starts by admitting that you can't do it all - at least not in the beginning.  Read More