Funded Projects

Maddie's Marketing Competition 2007

  • Funding:   $305,000


In August 2007, Maddie's Fund held a competition for Petfinder.com members to find effective marketing strategies for adopting hard to place dogs and cats.

195 rescue groups, traditional shelters, adoption guarantee shelters and animal control agencies responded to the call for entries.

Submissions were judged by the marketing idea, implementation, the number of animals placed, and documentation of results. A total of 121 organization received cash awards ranging from $500 to $25,000.

Top Prize Winners 2007:

Kitty Kind, New York, New York - $25,000 Adobe Acrobat Icon (4.86MB)

Senior Dog Rescue of Oregon, Philomath, Oregon - $25,000 Adobe Acrobat Icon (10.76MB)

Hamilton County Humane Society, Noblesville, Indiana - $15,000 Adobe Acrobat Icon

PomRescue.com, Spartanburg, South Carolina - $15,000 Adobe Acrobat Icon (4.48MB)

SPCA of the Triad, Inc., Greensboro, North Carolina - $15,000 Adobe Acrobat Icon (2.35MB)

Nevada Humane Society, Reno, Nevada - $10,000 Adobe Acrobat Icon (10.08MB)

Pets for Seniors, Edwards, Illinois - $10,000 Adobe Acrobat Icon (9.19MB)

Richmond SPCA, Richmond, Virginia - $10,000 Adobe Acrobat Icon (4.47MB)