Funded Projects

Maddie's Marketing Competition 2008

  • Funding:   $296,000


In July 2008, Maddie's Fund held a second competition for Petfinder.com members to find effective marketing strategies for adopting hard to place dogs and cats.

186 rescue groups, traditional shelters, adoption guarantee shelters and animal control agencies responded to the call for entries, each describing their methods for adopting elderly, blind, deaf, plain and shy pets as well as dogs and cats with medical and behavioral problems.

Submissions were judged by the marketing idea, implementation of the concept, the number of animals placed, size of the organization, available resources and documentation of results.


Top Prize Winners:

Animal Friends, Pittsburg, PA - $20,000 Adobe Acrobat Icon (4.22MB)

Michigan Humane Society, Detroit, MI - $20,000 Adobe Acrobat Icon (4.21MB)

Oregon Humane Society, Portland, OR - $20,000 Adobe Acrobat Icon (1.78MB)

Animal Welfare Association, Voorhees, NJ - $15,000 Adobe Acrobat Icon

Humane Society of Independence County, Batesville, AR - $15,000 Adobe Acrobat Icon (6.98MB)

Seattle Humane Society, Bellevue, WA - $15,000 Adobe Acrobat Icon (4.42MB)

Tony La Russa's Animal Rescue Foundation, Walnut Creek, CA - $15,000 Adobe Acrobat Icon

Capital Area Humane Society, Lansing, MI - $10,000 Adobe Acrobat Icon (4.12MB)

Placer SPCA, Roseville, CA - $10,000 Adobe Acrobat Icon (1.59MB)

Senior Pets for Senior Folks, Sarasota County, Florida - $10,000 Adobe Acrobat Icon

SPCA of Wake County, Raleigh, NC - $10,000 Adobe Acrobat Icon

Willamette Humane Society, Salem, OR - $10,000 Adobe Acrobat Icon (8.91MB)

105 additional organizations will receive prize money ranging from $500 to $5,000 each.