Pets Love Vets Campaign

Pets Love Vets was a public awareness campaign in Northern Nevada to promote regular veterinary visits and to foster the notion that it's as important for pets to have a doctor as it is for children. The campaign ran for six weeks in Spring 2008.

Maddie's Fund actively sought the engagement and support of local veterinarians for the campaign. The Nevada Veterinary Medical Association and the veterinary community enthusiastically endorsed the effort to improve the health and well-being of Northern Nevada's pets and in so doing, more veterinarians became involved in other animal welfare initiatives such as Maddie's^® Spay/Neuter Project in Northern Nevada.

The key element of Pets Love Vets was a TV commercial which aired 500 times on more than a dozen network and cable outlets. The reach and frequency of the buy insured that nearly 100% of our target saw the spot 13 times.

In addition to its primary message, the spot also directed pet guardians to a web site where they could learn more about preventative care for their pets and find local veterinarians. A flyer posted at pet retailers and veterinary hospitals complimented the effort.

Two surveys were created to measure the campaign's effectiveness: a telephone survey to veterinary offices while the TV commercial was airing to determine if the spot increased office visits; a survey after the spot aired asking veterinarians to compare the number of routine office visits from April-September 2007 to April-September 2008.

The Pets Love Vets Campaign was created by Fenton Communications, the largest public interest communications firm in the country.

Click here to read Fenton Communications' evaluation of the campaign.