Social Media Articles 

How to Get the Media to Take Your Animal Welfare Story Seriously: Tips from Christie Keith

August 2012
As a pet columnist for the San Francisco Chronicle/SFGate.com and a blogger known to write about no-kill and shelter reform issues, Christie Keith says she received “what may amount at this point to two tons of communications from animal advocates wanting me to write about their cause.” Find out why most of these messages are doomed to fail, and how yours can succeed.  Read More

The Shelter Pet Project's Greatest Hits

March 2012
Get some great tips and look at some hilarious examples of clever and effective pet adoption listings for websites or Facebook pages.  Read More

An Insider's Guide to Working with the Media, Part Three: Getting it Right

April 2011
Nationally recognized pet journalist and blogger, Christie Keith, shows how to get your organization acknowledged by the media.  Read More

Facebook Celebrates Shelter Pets!

January 2011
More than 1,480 animal lovers posted stories and pictures about their shelter pets – in one day!  Read More

An Insider's Guide to Working with the Media, Part Two

June 2010
Tips from pet columnist and blogger Christie Keith on pitching bloggers, podcasters and web-only publications.  Read More

How to Use Facebook Tags

June 2010
Learn how to use the Facebook tagging system to build relationships with the media, supporters and community leaders.  Read More

Social Media and Animal Welfare

2009
Almost everyone knows about Facebook, Twitter and You Tube, but many animal welfare organizations are hesitant to give them a try. These social networking tools can save cat and dog lives, build goodwill for your organization and help you raise money. Best of all, they're free!  Read More

A Social Media How-To

2009
Follow these simple steps and you'll be using Twitter and Facebook in no time!  Read More