Operate Like a Business

• Accountability Editorial

  2007
  Why standardized terms improve statistics and strengthen animal welfare.  Read More

• Why Transparency Editorial

  2006
  Transparency is a big plus even if an organization is less than perfect. When the public can see that an agency is improving, it enhances the organizations's reputation, builds community trust, and increases financial support.  Read More

• It Pays to Operate Like a Business Editorial

  2005
  Setting goals, measuring performance, and establishing standards for accountability and transparency attract many would-be donors to Maddie's Fund, lending credence to the notion that it truly pays to operate like a business.  Read More

• What Statistics and Definitions Can Do for You Editorial

  2004
  Statistics and definitions help create organizational efficiencies, define organizational goals and priorities, save lives, enhance image and build public support.  Read More

• The Importance of Marketing and Fundraising Editorial

  2003
  Working with animals is what we're good at and what we like. But marketing and fundraising are just as important as hands-on animal work and need to be constantly attended to.  Read More

• Fundraising Editorial

  2006
  For smaller shelters or rescue groups, the idea of fundraising can be intimidating but it's really just a matter of building relationships with the people in your community.  Read More

• Take Advantage of Your Website Editorial

  2005
  Websites are a critical element of all sheltering operations these days. But don't forget to feature the most important thing of all: the number of lives you have saved.  Read More

• One Step at a Time Editorial

  2001
  You have to be disciplined to achieve goals and this starts by admitting that you can't do it all - at least not in the beginning.  Read More