Building Support for the Mission

Ever feel like the obstacles to saving lives are too great? Do you want to understand how to communicate with your board of directors, your staff and your community to get the job done? Saving the lives of our communities' dogs and cats isn't just a job, it's a mission. We're here to share better ways to spread the word, build support and keep yourself, your team, and your community inspired.

• Saving Treatable Pets - From Skeptic to Believer

  May 2011
  There's nothing like actually doing something to convince you that it can be done! That's what Erie County, New York, found out when they set out to save all their community's treatable pets, and saved 65 percent of them in a single year. Cats with chronic urinary tract infections, pets with diabetes – and yes, a paraplegic pit bull. They did it, and so can you.  Read More

• Marketing Treatable Pets - Every Creature Has a Story

  May 2011
  Get the scoop on using everything but the kitchen sink to creatively market harder-to-place pets. (On second thought, maybe you'll be using the kitchen sink, too.) You'll have your local news media eating out of your hands – we guarantee it!  Read More

• Avoiding the Three Biggest Social Media Mistakes

  May 2011
  Find out how to use the power of storytelling to help treatable pets, and avoid the three biggest social media mistakes.  Read More

• Increasing Pet Adoptions

  May 2010
  Perhaps no organization markets their pets better than the Nevada Humane Society. How? By setting goals and celebrating successes, by making it easy for people to fall in love with a shelter pet, and by getting the word out and the adopters in to the shelter. Don't miss the 32 adoption promotions highlighted in this presentation.  Read More

• Building a No-Kill Community

  May 2010
  The path to no-kill is riddled with obstacles. Perhaps none are more difficult than your organization's own Board, staff and volunteers. Listen to the Charlottesville-Albermarle SPCA’s story.  Read More

• Moving to Adoption Guarantee

  May 2010
  For a successful transition to adoption guarantee sheltering, start with strategic planning. Lay out a philosophy and be true to it. Incorporate the community and always ignore the naysayers.  Read More

• Life Enrichment for Shelter Animals

  May 2010
  Enrichment for shelter animals reduces stress (and disease), increases adoptions and radically improves the well-being and quality of life for canine and feline residents.  Read More

• The Next Challenge: Sustaining No-Kill Communities

  May 2010
  What do New York City and Tompkins County, New York have in common? While very different in size and demographic, each of these no-kill and adoption guarantee communities has met their unique challenges and is working to create sustainable systems for the future.  Read More