How to Keep Your Newsletters Out of the Spam Folder

February 2015 by Amy Starnes

Audience: Executive Leadership, Shelter/Rescue Staff & Volunteers

Video Length: 41 minutes

Email management and marketing is much more than simply opening a free Gmail account. You need a strategy and an email marketing platform like Constant Contact or Mailchimp. In this program, Amy Starnes, Best Friends Animal Society’s Online Fundraising Manager, walks you through the creation of a great email strategy and helps make implementation easy. Other more advanced strategies such as list segmentation are also discussed. This program was part of the American Pets Alive! 2015 No-Kill Conference.

About Amy Starnes

As the new media fundraising manager at Best Friends Animal Society, Amy Starnes develops and executes multi-channel, national fundraising campaigns that incorporate email, social media and the web. She is passionate about using technology to create experiences that are both data-driven and meaningful for donors.  Amy has worked in nonprofit technology for over 12 years. Before joining Best Friends, she managed digital marketing and fundraising at the MSPCA-Angell in Boston. Prior to her animal welfare career, Amy worked in the healthcare sector, where she was instrumental in the development of innovative email and medical device security systems for prestigious Boston area hospitals, including Brigham and Women’s Hospital, Massachusetts General Hospital and Dana Farber Cancer Institute.

.

Comments

Content you may be interested in

Use social media to get more foster homes for big dogs

February 15, 2017

Can you save 44 large dogs’ lives in 14 days through the power of social media? Austin Pets Alive! (APA!) did just that, and in this recording from the 2015 Best Friends National Conference, Faith Wright tells you how you can, too! In Foster Faster: Growing Your Dog Foster Program, Wright says the trick is… Learn More

Adopted pets are rescued by love, saved by shelter medicine

February 9, 2017

If you’ve adopted a pet from an animal shelter or rescue group, you know how powerful the bond is that exists between the pet and their human family. You’re also probably aware of the efforts made by shelter and rescue staff and volunteers to make sure you and your pet found each other. What you… Learn More

Advances in pet databases can help your shelter or rescue group get more pets adopted

February 8, 2017

The technological revolution of the last 25 years has had a profound impact on the animal welfare industry. Things we now take for granted, like websites that display our organizations' services and adoptable pets, pet-search databases such as Petfinder.com and Adopt-a-Pet.com, more robust and easy to use animal sheltering software solutions, and the rise of… Learn More