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August 2007

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NEWS RELEASE
Maddie's Fund®

Contact:

Alison Levine, Communications Specialist
Maddie's Fund® (510) 337-8989


Maddie's Fund® Announces $100,000 in Awards
for Successful Marketing Campaigns

(Alameda, CA – August 2007) Maddie's Fund® has set aside $100,000 for Petfinder.com member shelters that have created effective marketing campaigns for hard-to-place dogs and cats.

Animal shelters that have created successful strategies to place the elderly, blind, deaf, disfigured, shy, or unattractive, or have come up with ways to adopt out cats and dogs that require in home follow-up medical or behavior care, are urged to apply.

Maddie's Fund® is looking for letters of any length describing how the pets are marketed and the outcomes achieved, including percent and total numbers of hard-to-place animals adopted. Samples of collateral materials are required. Winning shelters will receive between $1,000 and $50,000 each.

Submissions will be accepted from 501(c)3 organizations, or government programs, in the United States that are Petfinder.com members. Adoption campaigns must be focused on dogs and/or cats.

Submissions must be received by October 31, 2007. Award winners will be announced on January 2, 2008; winning campaigns will be featured on the Maddie's Fund® and Petfinder.com websites and in the Maddie's Fund® newsletter. Send entries to: Marketing Campaign, Maddie's Fund, 2223 Santa Clara, Suite B, Alameda, CA 94501.

Maddie's Fund®, 2223 Santa Clara - Suite B, Alameda, CA 94501
Fax: 510.337.8988 Telephone: 510.337.8989
Web: www.maddies.org E-mail: info@maddies.org