Smart Money

July 17, 2015 by Craig DePole

Audience: Executive Leadership

Video Length: 87 minutes

Come evaluate your organization's fundraising strategies to see where you'll get the best return on your investment. Learn to increase your revenue from individual donors through monthly giving, major gifts, planned giving and more. Hear about effective ways to grow your community of supporters and build stronger donor relationships in a multi-channel environment to optimize your future fundraising. After all, keeping the future strong is everyone's goal. This is a presentation from the 2015 Best Friends National Conference.

About Craig DePole

Craig is a senior vice president at Newport Creative, a national direct-response fundraising agency specializing in animal welfare, social services and other sectors. For 20 years, Craig has worked with nonprofit executives and leaders to provide creative solutions for their organizations’ fundraising challenges. Through strategic planning, multi-channel engagement and data analysis, Craig has helped organizations raise many millions of dollars to fulfill their important missions. Over the years, Craig’s work has received more than a dozen awards for direct marketing excellence, including most recently two Gold Maxis for Best Friends’ innovative campaigns. He actively volunteers in the industry, he has written articles for fundraising publications, and he is a frequent speaker at conferences. Craig is a native of California, where he got his start in fundraising. He and his wife and three kids live in Maryland with their adopted dog, Vinny.



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