Social Media Six New Things

May 2014 by Christie Keith

Audience: Executive Leadership, Foster Caregivers, Public, Shelter/Rescue Staff & Volunteers

Video Length: 94 minutes

Social media is an incredibly powerful tool for getting pets adopted, as well as for growing an adoption organization's pool of donors, volunteers and foster homes. But as social media has grown in power, it's also become more complex and specialized, with changes and new platforms emerging almost daily.

Please join Maddie's InstituteSM and social media consultant Christie Keith as she presents Social Media: 6 New Things Animal Organizations Need to Know.

The recorded version of this webcast is available below.

In this presentation, attendees will learn:

  • Changes to Facebook that can help or damage your adoption efforts.
  • Newer, less-used, and emerging social media platforms for pet adoption.
  • Innovations that can help you maximize your time on social media.
  • How to avoid the biggest pet adoption social media mistake of all.
  • How to keep up with the rapidly changing social media world in 15 minutes per week.
  • How to stop "preaching to the converted" and attract new adopters, donors and volunteers.

Social Media: 6 New Things Animal Organizations Need to Know is part of an ongoing series of educational programs from Maddie's Institute, the academic division of Maddie's Fund®, providing the most innovative animal welfare information to shelter staff, veterinarians, rescue groups and community members to increase the lifesaving of homeless dogs and cats community-wide.

This course has been pre-approved for Certified Animal Welfare Administrator continuing education credits.

After viewing the presentation, click here to take the quiz and receive a Certificate of Attendance!

Christie Keith

Christie is a journalist, blogger, and columnist who has been writing about animals and animal issues since 1991. She is a contributing editor to the nationally syndicated Pet Connection, a former editor at Bark Magazine, and, until a recent move to Michigan, the pet columnist for the San Francisco Chronicle/SFGate.com.

Christie is also a communications and social media consultant for a number of animal welfare and veterinary clients, including "Good Morning America" and "The Dr. Oz Show" veterinarian Dr. Marty Becker, The Shelter Pet Project, and Maddie's Fund®. She is a regular speaker on communications and the no-kill movement at animal welfare, no-kill, and pet writer conferences, and is a member of the board of directors of the Michigan Pet Fund Alliance.

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