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Advances in pet databases can help your shelter or rescue group get more pets adopted

February 8, 2017

The technological revolution of the last 25 years has had a profound impact on the animal welfare industry. Things we now take for granted, like websites that display our organizations' services and adoptable pets, pet-search databases such as Petfinder.com and Adopt-a-Pet.com, more robust and easy to use animal sheltering software solutions, and the rise of… Learn More

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One easy way to reduce a pet’s length of stay at your shelter

February 2, 2017

What can reduce a pet's length of stay in your shelter or rescue from 43 days to 14 days? A great adoption photo. Maddie’s Fund® has just launched Maddie Talks, a series of short (less than 10 minutes) motivational "Ted Talk" like videos created by animal welfare professionals and meant to provide inspiration and equip… Learn More

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Need fresh ideas for your animal welfare communications? Go talk to a neighbor!

January 19, 2017

Ever wonder why your pet adoption listings fail to generate the interest you expect? Why your fundraising appeals fall flat? Why you aren’t getting much traction in social media for your shelter or rescue group? Maybe it’s time to get out of the animal welfare bubble and understand how your messages are coming across to… Learn More

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Shelter Photography: Creating Pet Celebrities

Nicole Del CastilloFebruary 2017

Learn the importance of good quality images and how easy it is to create these images using these techniques. Learn More

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Back to school and football season adoption promotion ideas to use, adapt, and share

August 11, 2016

Looking for some Fall adoption promotion ideas? Back to school season can be hectic even if you don’t have kids — as anyone who’s ever tried to get their shopping cart down the school supplies aisle at the local supermarket in August can attest. And it can also leave the house just a little too… Learn More

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Put long-stay pets in the witness protection program

August 4, 2016

You’ve tried sharing, you’ve tried begging, you’ve tried making them laugh — but that one long-stay pet is just not getting interest from adopters. What’s next? Putting them in the witness protection program, of course. What we mean is that you need to start from scratch by wiping them clean of their current identity and… Learn More

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From ‘terrible’ dog to therapy dog, Eddie proves he is the least boring dog in the world

July 20, 2016

He became famous as “the most terrible dog in the world.” Now he’s a therapy dog. How did that happen? When you're transformed by love, it seems anything is possible. Even for Eddie the Terrible. In celebration of National Anti-boredom Month, we're dubbing Eddie (now Teddy) the least boring dog in the world! Now happy… Learn More

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Don’t miss out on this great pet adoption idea!

June 7, 2016

You love pets or you wouldn’t be reading this. Ditto, supporting pet adoption. And you probably also love chocolate chip cookies. What do these things have to do with one another? In a classic marketing study conducted back in the 70s, researchers are Columbia University offered their test subjects jars of chocolate chip cookies, and… Learn More

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Maddie Talks: Aha Moments - Inspirational Speakers Getting it Done

May 2016

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Better photos and profiles for long-stay shelter dogs

April 6, 2016

Can one photo save the life of a long-standing pup? Absolutely, says Summer Huggins, volunteer photographer for Austin Pets Alive! But not just any photo will do. How about beginning a dog's profile with an abbreviation? Not likely, says Elizabeth Doyle, senior creative copywriter for Best Friends Animal Society. At the American Pets Alive! 2015… Learn More

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Shelters and rescue groups can get a head start on planning with this free tool

January 7, 2016

This tool can help you find great animal welfare events to attend, create interesting social media content, and get a jump on budgeting, kitten season, and preparing for fire, flood, mud and storm season. It’s the 2016 ASPCAPro Planning Calendar, and it’s free for you to download! How’s that for a Happy New Year tip?… Learn More

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Does using the language of retail devalue shelter pets?

November 5, 2015

When animal shelters and rescue groups talk about “promoting” pets available for adoption, or adopting “two for the price of one,” does that choice of language reduce pets to the level of a commodity? At a daylong workshop presented by Maddie’s Fund® at Animal Care Expo several years ago, Bonney Brown, then Director of the… Learn More

presentation

Beyond Labels: Advocating for all Dogs, with the Love-A-Bull Team - Part 3

Lindsey OrtizFebruary 2015

Take a look into the ways that advocacy on individual and community levels can have a positive impact on treating all dogs equally, eliminating breed-related stigmas, abolishing outdated policies and improving the chances for targeted breeds to find homes and their families access to resources. Learn More

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Effective Dog Marketing for Adoption

Elizabeth Doyle and Summer HugginsFebruary 2015

Marketing dogs, especially hard-to-place dogs, is an art form as well as a systematic process. Learn how to create a winning system utilizing a volunteer force, as well as how to write effectively about those dogs to get adoption applications coming in. Learn More

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Cat Marketing

Ashley FerryFebruary 2015

There is no more powerful way to get cats adopted than through good marketing.  Austin Pets Alive! Cat Marketing Team discusses how to save cats by increasing their chances of adoption.  Learn More

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Cat Adoptions 2.0 High Volume Cat Adoptions

Monica FrendenFebruary 2015

Too many cats, not enough adopters? Supersize your cat adoption program! In this Level 2 seminar, you'll learn how to manage a population of hundreds of cats in varying stages of your organization. Learn More

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Marketing 2.0

Diane BlankenburgFebruary 2015

How do you get name recognition on a limited budget? What image do you want to create? What puts you on the map? What is the purpose of your marketing materials? Learn More

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Why Creative Writing is Essential to Saving Lives

Elizabeth DoyleFebruary 2015

Learn how to get more pets adopted through better marketing and advertising using online venues and volunteer photographers. Learn More

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How to Keep Your Newsletters Out of the Spam Folder

Amy StarnesFebruary 2015

Email management and marketing is much more than simply opening a free Gmail account. You need a strategy and an email marketing platform.  Learn More

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The Evolution of Adoption Programs: Marketing to Save Lives, Part 2

Julie Levy, DVM, PhD, DACVIM, Caitlin QuinnMay 2014

Innovations in the way we consider marketing adoptions in shelters mean that everyone has the opportunity to put on their PR hat - including medical team members! Once breed-neutral policies are in place, learn how to implement strategies that decrease barriers to adoption and increase live outcomes. Learn More

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Social Media: 6 New Things Animal Organizations Need to Know

Christie Keith May 2014

Social media is an incredibly powerful tool for getting pets adopted, as well as for growing an adoption organization's pool of donors, volunteers and foster homes. But as social media has grown in power, it's also become more complex and specialized, with changes and new platforms emerging almost daily. Learn More

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Adoptable Ideas Part 3: Pit Bull Terriers and Mixes

January 2013

Do your Pits need some pizzazz? Looking for ways to give your bully breed dogs an image makeover? Need some tips on creative and successful strategies for finding homes for your Pit bulls, Pit mixes, and Pit-appearing dogs? Take a look at these ideas and resources. Learn More

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Breed Stereotype and Effects of Handler Appearance on Perceptions of Pit Bulls

Lisa GunterNovember 2012

Would posing an available pit bull in a picture with a child or elderly woman enhance the perception of the dog's friendliness and adoptability? You bet. Learn More

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Successfully Marketing Treatable Dogs and Cats

Bonney BrownMay 2012

Nevada Humane Society Director, Bonney Brown, tells you about using everything but the kitchen sink to creatively market harder-to-place pets at the 2012 HSUS Animal Care EXPO. (On second thought, maybe she mentions the kitchen sink, too.) You'll have your local news media eating out of your hands - we guarantee it! Learn More

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One Good Story Can Raise Funds to Save Lives

Bonney BrownMay 2012

Bonney Brown, Executive Director of the Nevada Humane Society, capitalizes on the stories of special needs animals to find the pets homes, underwrite their care, pay for the rehabilitation of nearly all the treatable dogs and cats in the shelter, and generate more awareness and financial support for the entire organization. Learn More

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The Shelter Pet Project's Greatest Hits

March 2012

Get some great tips and look at some hilarious examples of clever and effective pet adoption listings for websites or Facebook pages. Learn More

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Feline URI in Your Shelter? Have a 'Cats With Colds' Clearance!

February 2012

A great idea became a winning marketing tool at the Dane County Humane Society - and found new homes for cats with colds. Learn More

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Clever Examples to Better Market Your Adoptions

September 2011

Nothing boosts adoptions like great marketing. For some clever, out-of-the-box marketing ideas, take a look at these great resources. Learn More

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Marketing Treatable Pets - Every Creature Has a Story

Bonney BrownMay 2011

Get the scoop on using everything but the kitchen sink to creatively market harder-to-place pets. (On second thought, maybe you'll be using the kitchen sink, too.) You'll have your local news media eating out of your hands – we guarantee it! Learn More

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A Place for Second Chances

November 2010

Discover how great customer service, marketing and out of the box ideas enable the Oregon Humane Society to adopt nearly 11,000 healthy and treatable dogs and cats each year. Learn More

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Optimizing Your Petfinder.com Listing for The Shelter Pet Project

August 2010

Discover the simple tricks that will get your shelter pets noticed on Petfinder.com. Learn More

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Increasing Pet Adoptions

Bonney BrownMay 2010

Perhaps no organization markets their pets better than the Nevada Humane Society. How? By setting goals and celebrating successes, by making it easy for people to fall in love with a shelter pet, and by getting the word out and the adopters in to the shelter. Don't miss the 32 adoption promotions highlighted in this presentation. Learn More

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Maddie's Marketing Competition

February 2009

Scroll through winning competition entries for dozens of marketing ideas for hard to place pets. Learn More

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Low-Cost Advertising

Janice Gibbons and Phyllis Hall, Spay/Neuter Action Project, Huntsville, Alabama2002

Getting the word out on a shoe-string budget. Learn More