presentation

Lifesaving Animal Control Policies

Lee Ann Shenefiel and April MooreFebruary 2017

Learn how to leverage limited resources to engage the community in animal welfare and keep people and pets safe. Learn More

presentation

Beyond Labels: Advocating for all Dogs, with the Love-A-Bull Team - Part 3

Lindsey OrtizFebruary 2015

Take a look into the ways that advocacy on individual and community levels can have a positive impact on treating all dogs equally, eliminating breed-related stigmas, abolishing outdated policies and improving the chances for targeted breeds to find homes and their families access to resources. Learn More

presentation

Cat Marketing

Ashley FerryFebruary 2015

There is no more powerful way to get cats adopted than through good marketing.  Austin Pets Alive! Cat Marketing Team discusses how to save cats by increasing their chances of adoption.  Learn More

presentation

Cat Adoptions 2.0 High Volume Cat Adoptions

Monica FrendenFebruary 2015

Too many cats, not enough adopters? Supersize your cat adoption program! In this Level 2 seminar, you'll learn how to manage a population of hundreds of cats in varying stages of your organization. Learn More

presentation

Marketing 2.0

Diane BlankenburgFebruary 2015

How do you get name recognition on a limited budget? What image do you want to create? What puts you on the map? What is the purpose of your marketing materials? Learn More

presentation

Why Creative Writing is Essential to Saving Lives

Elizabeth DoyleFebruary 2015

Learn how to get more pets adopted through better marketing and advertising using online venues and volunteer photographers. Learn More

presentation

How to Keep Your Newsletters Out of the Spam Folder

Amy StarnesFebruary 2015

Email management and marketing is much more than simply opening a free Gmail account. You need a strategy and an email marketing platform.  Learn More

presentation

The Adoptline Team: Virtual Frontline of Austin Pets Alive

Patty Lepley Alexander and Gerri KapplerFebruary 2015

Austin Pets Alive!’s (APA) Adoptline Response Team provides email and phone mail responses to inquiries 365 days a year, 14 hours a day and has been critical in increasing APA's adoptions. Learn More

webcast

Social Media: 6 New Things Animal Organizations Need to Know

Christie Keith May 2014

Social media is an incredibly powerful tool for getting pets adopted, as well as for growing an adoption organization's pool of donors, volunteers and foster homes. But as social media has grown in power, it's also become more complex and specialized, with changes and new platforms emerging almost daily. Learn More

article

How to Get the Media to Take Your Animal Welfare Story Seriously: Tips from Christie Keith

Christie KeithAugust 2012

As a pet columnist for the San Francisco Chronicle/SFGate.com and a blogger known to write about no-kill and shelter reform issues, Christie Keith says she received "what may amount at this point to two tons of communications from animal advocates wanting me to write about their cause.” Find out why most of these messages are doomed to fail, and how yours can succeed. Learn More

article

An Insider's Guide to Working with the Media, Part Three: Getting it Right

Christie KeithApril 2011

Nationally recognized pet journalist and blogger, Christie Keith, shows how to get your organization acknowledged by the media. Learn More

article

Crisis PR for Animal Shelters

Mike SmithAugust 2010

It’s important to know how to react to a PR crisis. It’s even more important to anticipate and plan a media strategy before one occurs. Learn More

article

An Insider's Guide to Working with the Media, Part Two

Christie KeithJune 2010

Tips from pet columnist and blogger Christie Keith on pitching bloggers, podcasters and web-only publications. Learn More

article

An Insider's Guide to Working with the Media, Part One

Christie KeithApril 2010

Pet columnist and blogger, Christie Keith, provides an overview of the basics - finding the right media people, building relationships with them, and writing ledes and press releases. Learn More

presentation

Nonprofit Management Series

Jeanette Peters2007

Management Consultant Jeannette Peters has put together an eight-part primer on running your non-profit organization like a business. Learn More