blog

Shelters and rescue groups: Do you know the ideal length for increasing reach of a Facebook post?

January 25, 2017

Animal adoption organizations can add this to the “conventional wisdom is often wrong” list: Shorter posts aren’t always better on Facebook — at  least, depending on your definition of “short.” Facebook is a powerful tool allowing shelters and rescue groups to get pets adopted, recruit foster homes and volunteers, reunite lost pets with their families… Learn More

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Put long-stay pets in the witness protection program

August 4, 2016

You’ve tried sharing, you’ve tried begging, you’ve tried making them laugh — but that one long-stay pet is just not getting interest from adopters. What’s next? Putting them in the witness protection program, of course. What we mean is that you need to start from scratch by wiping them clean of their current identity and… Learn More

blog

The social media hashtag: If all you do is build it, they won’t come

June 9, 2016

Probably the worst advice ever given in a major motion picture is this: “If you build it, they will come.” At least, it may work on ghosts of old-time baseball players, but it doesn’t work in social media. Just because you have a Facebook page or Twitter account doesn’t mean you’ll get results. You have… Learn More

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How shelters and rescue groups can use the Facebook Pages management app

May 26, 2016

Have you ever tried to manage your shelter or rescue group’s Facebook page via your smartphone and find yourself frustrated that you couldn’t do what you needed to do? With Facebook’s Pages management app, you can — or at least, mostly. The free app is available for both iPhone and Android, and gives you most… Learn More

video

Maddie Talks: Aha Moments - Inspirational Speakers Getting it Done

May 2016

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blog

Social media help for veterinary practices that are fostering orphaned kittens

March 10, 2016

Would you like local veterinarians to help foster orphaned kittens for your rescue group or shelter? Would the clinics be more willing to participate if they were offered some PR support? Or are you a veterinary practice that is already fostering kittens, or would like to, but could use some help getting them adopted, as… Learn More

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Shelters and rescue groups can get a head start on planning with this free tool

January 7, 2016

This tool can help you find great animal welfare events to attend, create interesting social media content, and get a jump on budgeting, kitten season, and preparing for fire, flood, mud and storm season. It’s the 2016 ASPCAPro Planning Calendar, and it’s free for you to download! How’s that for a Happy New Year tip?… Learn More

blog

One fast, easy tip to get more comments and reach on pet adoption Facebook posts

October 1, 2015

You can give your shelter or rescue group’s Facebook posts a big jump-start on reach and engagement by posting the first comment yourself. And yes, you can even do that on scheduled posts! Facebook’s algorithm analyzes activity on every Facebook post, and uses that activity to increase or decrease the number of your followers they’ll… Learn More

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Webinar: The science of social media for nonprofits

September 9, 2015

If your shelter or rescue group needs to improve its online fundraising and cause awareness — and who doesn’t? — then they can’t afford to turn their back on the science of social media. If your only exposure to social media is sharing pets who need help, family photos and rants about issues of the… Learn More

presentation

Effective Dog Marketing for Adoption

Elizabeth Doyle and Summer HugginsFebruary 2015

Marketing dogs, especially hard-to-place dogs, is an art form as well as a systematic process. Learn how to create a winning system utilizing a volunteer force, as well as how to write effectively about those dogs to get adoption applications coming in. Learn More

presentation

Cat Marketing

Ashley FerryFebruary 2015

There is no more powerful way to get cats adopted than through good marketing.  Austin Pets Alive! Cat Marketing Team discusses how to save cats by increasing their chances of adoption.  Learn More

presentation

Cat Adoptions 2.0 High Volume Cat Adoptions

Monica FrendenFebruary 2015

Too many cats, not enough adopters? Supersize your cat adoption program! In this Level 2 seminar, you'll learn how to manage a population of hundreds of cats in varying stages of your organization. Learn More

presentation

Marketing 2.0

Diane BlankenburgFebruary 2015

How do you get name recognition on a limited budget? What image do you want to create? What puts you on the map? What is the purpose of your marketing materials? Learn More

presentation

Why Creative Writing is Essential to Saving Lives

Elizabeth DoyleFebruary 2015

Learn how to get more pets adopted through better marketing and advertising using online venues and volunteer photographers. Learn More

presentation

Facebook for Beginners

Melissa MillerFebruary 2015

This session focuses on the basic concepts of Facebook and how you can best use the social media channel to save more animals in your shelter or rescue.  Learn More

presentation

Twitter for Beginners

Melissa MillerFebruary 2015

This session focuses on the basic concepts of Twitter and how you can best use the social media channel to save more animals in your shelter or rescue.  Learn More

webcast

Social Media: 6 New Things Animal Organizations Need to Know

Christie Keith May 2014

Social media is an incredibly powerful tool for getting pets adopted, as well as for growing an adoption organization's pool of donors, volunteers and foster homes. But as social media has grown in power, it's also become more complex and specialized, with changes and new platforms emerging almost daily. Learn More

article

How to Get the Media to Take Your Animal Welfare Story Seriously: Tips from Christie Keith

Christie KeithAugust 2012

As a pet columnist for the San Francisco Chronicle/SFGate.com and a blogger known to write about no-kill and shelter reform issues, Christie Keith says she received "what may amount at this point to two tons of communications from animal advocates wanting me to write about their cause.” Find out why most of these messages are doomed to fail, and how yours can succeed. Learn More

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The Shelter Pet Project's Greatest Hits

March 2012

Get some great tips and look at some hilarious examples of clever and effective pet adoption listings for websites or Facebook pages. Learn More

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An Insider's Guide to Working with the Media, Part Three: Getting it Right

Christie KeithApril 2011

Nationally recognized pet journalist and blogger, Christie Keith, shows how to get your organization acknowledged by the media. Learn More

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An Insider's Guide to Working with the Media, Part Two

Christie KeithJune 2010

Tips from pet columnist and blogger Christie Keith on pitching bloggers, podcasters and web-only publications. Learn More