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Little dog helps big football star have a #FeelGoodFriday — and forever, too!

April 21, 2017

When the now-Los Angeles Rams were still the St. Louis Rams, star player Rodger Saffold let his soft side show in a heartwarming pet adoption PSA for the Animal Protective Association of Missouri. Co-starring with Saffold was Popeye, a little dog who gave the big guy some advice on acting — and a whole lot… Learn More

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Advances in pet databases can help your shelter or rescue group get more pets adopted

February 8, 2017

The technological revolution of the last 25 years has had a profound impact on the animal welfare industry. Things we now take for granted, like websites that display our organizations' services and adoptable pets, pet-search databases such as Petfinder.com and Adopt-a-Pet.com, more robust and easy to use animal sheltering software solutions, and the rise of… Learn More

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One easy way to reduce a pet’s length of stay at your shelter

February 2, 2017

What can reduce a pet's length of stay in your shelter or rescue from 43 days to 14 days? A great adoption photo. Maddie’s Fund® has just launched Maddie Talks, a series of short (less than 10 minutes) motivational "Ted Talk" like videos created by animal welfare professionals and meant to provide inspiration and equip… Learn More

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Shelters and rescue groups: Do you know the ideal length for increasing reach of a Facebook post?

January 25, 2017

Animal adoption organizations can add this to the “conventional wisdom is often wrong” list: Shorter posts aren’t always better on Facebook — at  least, depending on your definition of “short.” Facebook is a powerful tool allowing shelters and rescue groups to get pets adopted, recruit foster homes and volunteers, reunite lost pets with their families… Learn More

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Need fresh ideas for your animal welfare communications? Go talk to a neighbor!

January 19, 2017

Ever wonder why your pet adoption listings fail to generate the interest you expect? Why your fundraising appeals fall flat? Why you aren’t getting much traction in social media for your shelter or rescue group? Maybe it’s time to get out of the animal welfare bubble and understand how your messages are coming across to… Learn More

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3 apps to help your shelter or rescue create more sharable graphics

December 15, 2016

Working with a shelter or rescue group, you likely know the power of a good, sharable photo or graphic on social media. But most people in the animal welfare industry do not have a background in photography or graphic design. If you can find a volunteer or staff member with the skill, fantastic — but what… Learn More

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Getting more press coverage for your shelter or rescue organization

September 20, 2016

Does your shelter or rescue group struggle with getting press coverage? If so, you’re not alone. Competition for journalists’ time is fierce. Knowing a few tips on how to stand out can help you and your animals get time in the public spotlight. The first step is having a solid press list. This is a… Learn More

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Put long-stay pets in the witness protection program

August 4, 2016

You’ve tried sharing, you’ve tried begging, you’ve tried making them laugh — but that one long-stay pet is just not getting interest from adopters. What’s next? Putting them in the witness protection program, of course. What we mean is that you need to start from scratch by wiping them clean of their current identity and… Learn More

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From ‘terrible’ dog to therapy dog, Eddie proves he is the least boring dog in the world

July 20, 2016

He became famous as “the most terrible dog in the world.” Now he’s a therapy dog. How did that happen? When you're transformed by love, it seems anything is possible. Even for Eddie the Terrible. In celebration of National Anti-boredom Month, we're dubbing Eddie (now Teddy) the least boring dog in the world! Now happy… Learn More

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Don’t miss out on this great pet adoption idea!

June 7, 2016

You love pets or you wouldn’t be reading this. Ditto, supporting pet adoption. And you probably also love chocolate chip cookies. What do these things have to do with one another? In a classic marketing study conducted back in the 70s, researchers are Columbia University offered their test subjects jars of chocolate chip cookies, and… Learn More

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Maddie Talks: Aha Moments - Inspirational Speakers Getting it Done

May 2016

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The Force will be with homeless pets on the MaddieCam April 16

April 14, 2016

Can Star Wars characters help get pets adopted? In a land far, far away they can – and do! On April 16, in Kansas City, MO, the newest MaddieCam Network member, KC Pet Project, will celebrate its Third Annual Star Wars Day. No, this isn’t just a really early “May the 4th Be With You”… Learn More

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3 things pet lovers need to know about helping pets on Facebook

April 7, 2016

It happens all the time. You come across a photo of a pet on Facebook who's looking for a home, and you want to help. What can you do besides adopting him yourself? If you're thinking, "Share the post!", you’re right. But despite your best intentions, you might not know the most effective way to… Learn More

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Social media help for veterinary practices that are fostering orphaned kittens

March 10, 2016

Would you like local veterinarians to help foster orphaned kittens for your rescue group or shelter? Would the clinics be more willing to participate if they were offered some PR support? Or are you a veterinary practice that is already fostering kittens, or would like to, but could use some help getting them adopted, as… Learn More

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May the Force (and social media) be with your pet adoption promotions

February 25, 2016

Can Star Wars excitement get pets adopted? Yes; just ask Kylo Ren Cat. When the Monmouth County SPCA noticed one of its available cats resembled the actor who played villain Kylo Ren in the most recent Star Wars film, they quickly renamed him “Kylo Ren” and hit Instagram with his photo, asking, “Tell me this… Learn More

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What the MaddieCam Network can teach you about marketing your pets and your organization

February 24, 2016

Is reality TV entertaining? How about addicting? Most people would say yes to both. But while this might explain the popularity of ‘The Bachelor,’ we think something else entirely is going on when it comes to the MaddieCam Network! The MaddieCam Network is your go-to destination for watching cute pets and fun activities at shelters… Learn More

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Pet adoption and the science of cat videos

January 21, 2016

Science has spoken: Watching cat videos is good for human health. It reduces stress, boosts energy, and makes us happier. So how can you turn all those positive benefits to getting cats adopted? In an Indiana University Media School press release for a recent study conducted by researcher Jessica Gall Myrick and published in Computers in… Learn More

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Does using the language of retail devalue shelter pets?

November 5, 2015

When animal shelters and rescue groups talk about “promoting” pets available for adoption, or adopting “two for the price of one,” does that choice of language reduce pets to the level of a commodity? At a daylong workshop presented by Maddie’s Fund® at Animal Care Expo several years ago, Bonney Brown, then Director of the… Learn More

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One fast, easy tip to get more comments and reach on pet adoption Facebook posts

October 1, 2015

You can give your shelter or rescue group’s Facebook posts a big jump-start on reach and engagement by posting the first comment yourself. And yes, you can even do that on scheduled posts! Facebook’s algorithm analyzes activity on every Facebook post, and uses that activity to increase or decrease the number of your followers they’ll… Learn More

presentation

Beyond Labels: Advocating for all Dogs, with the Love-A-Bull Team - Part 3

Lindsey OrtizFebruary 2015

Take a look into the ways that advocacy on individual and community levels can have a positive impact on treating all dogs equally, eliminating breed-related stigmas, abolishing outdated policies and improving the chances for targeted breeds to find homes and their families access to resources. Learn More

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Effective Dog Marketing for Adoption

Elizabeth Doyle and Summer HugginsFebruary 2015

Marketing dogs, especially hard-to-place dogs, is an art form as well as a systematic process. Learn how to create a winning system utilizing a volunteer force, as well as how to write effectively about those dogs to get adoption applications coming in. Learn More

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Cat Marketing

Ashley FerryFebruary 2015

There is no more powerful way to get cats adopted than through good marketing.  Austin Pets Alive! Cat Marketing Team discusses how to save cats by increasing their chances of adoption.  Learn More

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Cat Adoptions 2.0 High Volume Cat Adoptions

Monica FrendenFebruary 2015

Too many cats, not enough adopters? Supersize your cat adoption program! In this Level 2 seminar, you'll learn how to manage a population of hundreds of cats in varying stages of your organization. Learn More

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Marketing 2.0

Diane BlankenburgFebruary 2015

How do you get name recognition on a limited budget? What image do you want to create? What puts you on the map? What is the purpose of your marketing materials? Learn More

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Why Creative Writing is Essential to Saving Lives

Elizabeth DoyleFebruary 2015

Learn how to get more pets adopted through better marketing and advertising using online venues and volunteer photographers. Learn More

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Facebook for Beginners

Melissa MillerFebruary 2015

This session focuses on the basic concepts of Facebook and how you can best use the social media channel to save more animals in your shelter or rescue.  Learn More

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Twitter for Beginners

Melissa MillerFebruary 2015

This session focuses on the basic concepts of Twitter and how you can best use the social media channel to save more animals in your shelter or rescue.  Learn More

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How to Keep Your Newsletters Out of the Spam Folder

Amy StarnesFebruary 2015

Email management and marketing is much more than simply opening a free Gmail account. You need a strategy and an email marketing platform.  Learn More

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The Adoptline Team: Virtual Frontline of Austin Pets Alive

Patty Lepley Alexander and Gerri KapplerFebruary 2015

Austin Pets Alive!’s (APA) Adoptline Response Team provides email and phone mail responses to inquiries 365 days a year, 14 hours a day and has been critical in increasing APA's adoptions. Learn More

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The Evolution of Adoption Programs: Marketing to Save Lives, Part 2

Julie Levy, DVM, PhD, DACVIM, Caitlin QuinnMay 2014

Innovations in the way we consider marketing adoptions in shelters mean that everyone has the opportunity to put on their PR hat - including medical team members! Once breed-neutral policies are in place, learn how to implement strategies that decrease barriers to adoption and increase live outcomes. Learn More

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Adoptable Ideas Part 3: Pit Bull Terriers and Mixes

January 2013

Do your Pits need some pizzazz? Looking for ways to give your bully breed dogs an image makeover? Need some tips on creative and successful strategies for finding homes for your Pit bulls, Pit mixes, and Pit-appearing dogs? Take a look at these ideas and resources. Learn More

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Breed Stereotype and Effects of Handler Appearance on Perceptions of Pit Bulls

Lisa GunterNovember 2012

Would posing an available pit bull in a picture with a child or elderly woman enhance the perception of the dog's friendliness and adoptability? You bet. Learn More

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How to Get the Media to Take Your Animal Welfare Story Seriously: Tips from Christie Keith

Christie KeithAugust 2012

As a pet columnist for the San Francisco Chronicle/SFGate.com and a blogger known to write about no-kill and shelter reform issues, Christie Keith says she received "what may amount at this point to two tons of communications from animal advocates wanting me to write about their cause.” Find out why most of these messages are doomed to fail, and how yours can succeed. Learn More

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Successfully Marketing Treatable Dogs and Cats

Bonney BrownMay 2012

Nevada Humane Society Director, Bonney Brown, tells you about using everything but the kitchen sink to creatively market harder-to-place pets at the 2012 HSUS Animal Care EXPO. (On second thought, maybe she mentions the kitchen sink, too.) You'll have your local news media eating out of your hands - we guarantee it! Learn More

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One Good Story Can Raise Funds to Save Lives

Bonney BrownMay 2012

Bonney Brown, Executive Director of the Nevada Humane Society, capitalizes on the stories of special needs animals to find the pets homes, underwrite their care, pay for the rehabilitation of nearly all the treatable dogs and cats in the shelter, and generate more awareness and financial support for the entire organization. Learn More

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The Shelter Pet Project's Greatest Hits

March 2012

Get some great tips and look at some hilarious examples of clever and effective pet adoption listings for websites or Facebook pages. Learn More

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Feline URI in Your Shelter? Have a 'Cats With Colds' Clearance!

February 2012

A great idea became a winning marketing tool at the Dane County Humane Society - and found new homes for cats with colds. Learn More

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Clever Examples to Better Market Your Adoptions

September 2011

Nothing boosts adoptions like great marketing. For some clever, out-of-the-box marketing ideas, take a look at these great resources. Learn More

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Marketing Treatable Pets - Every Creature Has a Story

Bonney BrownMay 2011

Get the scoop on using everything but the kitchen sink to creatively market harder-to-place pets. (On second thought, maybe you'll be using the kitchen sink, too.) You'll have your local news media eating out of your hands – we guarantee it! Learn More

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An Insider's Guide to Working with the Media, Part Three: Getting it Right

Christie KeithApril 2011

Nationally recognized pet journalist and blogger, Christie Keith, shows how to get your organization acknowledged by the media. Learn More

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A Place for Second Chances

November 2010

Discover how great customer service, marketing and out of the box ideas enable the Oregon Humane Society to adopt nearly 11,000 healthy and treatable dogs and cats each year. Learn More

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Crisis PR for Animal Shelters

Mike SmithAugust 2010

It’s important to know how to react to a PR crisis. It’s even more important to anticipate and plan a media strategy before one occurs. Learn More

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Optimizing Your Petfinder.com Listing for The Shelter Pet Project

August 2010

Discover the simple tricks that will get your shelter pets noticed on Petfinder.com. Learn More

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An Insider's Guide to Working with the Media, Part Two

Christie KeithJune 2010

Tips from pet columnist and blogger Christie Keith on pitching bloggers, podcasters and web-only publications. Learn More

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Increasing Pet Adoptions

Bonney BrownMay 2010

Perhaps no organization markets their pets better than the Nevada Humane Society. How? By setting goals and celebrating successes, by making it easy for people to fall in love with a shelter pet, and by getting the word out and the adopters in to the shelter. Don't miss the 32 adoption promotions highlighted in this presentation. Learn More

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An Insider's Guide to Working with the Media, Part One

Christie KeithApril 2010

Pet columnist and blogger, Christie Keith, provides an overview of the basics - finding the right media people, building relationships with them, and writing ledes and press releases. Learn More

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Maddie's Marketing Competition

February 2009

Scroll through winning competition entries for dozens of marketing ideas for hard to place pets. Learn More

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Nonprofit Management Series

Jeanette Peters2007

Management Consultant Jeannette Peters has put together an eight-part primer on running your non-profit organization like a business. Learn More

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Low-Cost Advertising

Janice Gibbons and Phyllis Hall, Spay/Neuter Action Project, Huntsville, Alabama2002

Getting the word out on a shoe-string budget. Learn More