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Research: Why people adopt shelter pets, and recommend adoption to others

October 3, 2017

In 2014, the Shelter Pet Project, an Ad Council public service advertising campaign promoting pet adoption and funded by Maddie’s Fund® and the Humane Society of the United States, conducted a research survey of 1,402 people to understand how to increase the number of pets acquired from animal shelters and rescue organizations. What can we… Learn More

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Are your emails to supporters getting deleted or ignored? Here’s how to fix that

May 18, 2017

Animal shelters and rescue groups need to communicate with their supporters. That’s how you get more volunteers, foster homes and donations. While social media has taken a big slice out of the communications pie, direct email remains a powerful tool to reach people interested in your organization and its work for animals. But just as… Learn More

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Little dog helps big football star have a #FeelGoodFriday — and forever, too!

April 21, 2017

When the now-Los Angeles Rams were still the St. Louis Rams, star player Rodger Saffold let his soft side show in a heartwarming pet adoption PSA for the Animal Protective Association of Missouri. Co-starring with Saffold was Popeye, a little dog who gave the big guy some advice on acting — and a whole lot… Learn More

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Advances in pet databases can help your shelter or rescue group get more pets adopted

February 8, 2017

The technological revolution of the last 25 years has had a profound impact on the animal welfare industry. Things we now take for granted, like websites that display our organizations' services and adoptable pets, pet-search databases such as Petfinder.com and Adopt-a-Pet.com, more robust and easy to use animal sheltering software solutions, and the rise of… Learn More

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One easy way to reduce a pet’s length of stay at your shelter

February 2, 2017

What can reduce a pet's length of stay in your shelter or rescue from 43 days to 14 days? A great adoption photo. Maddie’s Fund® has just launched Maddie Talks, a series of short (less than 10 minutes) motivational "Ted Talk" like videos created by animal welfare professionals and meant to provide inspiration and equip… Learn More

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Shelters and rescue groups: Do you know the ideal length for increasing reach of a Facebook post?

January 25, 2017

Animal adoption organizations can add this to the “conventional wisdom is often wrong” list: Shorter posts aren’t always better on Facebook — at  least, depending on your definition of “short.” Facebook is a powerful tool allowing shelters and rescue groups to get pets adopted, recruit foster homes and volunteers, reunite lost pets with their families… Learn More

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Need fresh ideas for your animal welfare communications? Go talk to a neighbor!

January 19, 2017

Ever wonder why your pet adoption listings fail to generate the interest you expect? Why your fundraising appeals fall flat? Why you aren’t getting much traction in social media for your shelter or rescue group? Maybe it’s time to get out of the animal welfare bubble and understand how your messages are coming across to… Learn More

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3 apps to help your shelter or rescue create more sharable graphics

December 15, 2016

Working with a shelter or rescue group, you likely know the power of a good, sharable photo or graphic on social media. But most people in the animal welfare industry do not have a background in photography or graphic design. If you can find a volunteer or staff member with the skill, fantastic — but what… Learn More

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Getting more press coverage for your shelter or rescue organization

September 20, 2016

Does your shelter or rescue group struggle with getting press coverage? If so, you’re not alone. Competition for journalists’ time is fierce. Knowing a few tips on how to stand out can help you and your animals get time in the public spotlight. The first step is having a solid press list. This is a… Learn More

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Put long-stay pets in the witness protection program

August 4, 2016

You’ve tried sharing, you’ve tried begging, you’ve tried making them laugh — but that one long-stay pet is just not getting interest from adopters. What’s next? Putting them in the witness protection program, of course. What we mean is that you need to start from scratch by wiping them clean of their current identity and… Learn More

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From ‘terrible’ dog to therapy dog, Eddie proves he is the least boring dog in the world

July 20, 2016

He became famous as “the most terrible dog in the world.” Now he’s a therapy dog. How did that happen? When you're transformed by love, it seems anything is possible. Even for Eddie the Terrible. In celebration of National Anti-boredom Month, we're dubbing Eddie (now Teddy) the least boring dog in the world! Now happy… Learn More

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Don’t miss out on this great pet adoption idea!

June 7, 2016

You love pets or you wouldn’t be reading this. Ditto, supporting pet adoption. And you probably also love chocolate chip cookies. What do these things have to do with one another? In a classic marketing study conducted back in the 70s, researchers are Columbia University offered their test subjects jars of chocolate chip cookies, and… Learn More

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Maddie Talks: Aha Moments - Inspirational Speakers Getting it Done

May 2016

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The Force will be with homeless pets on the MaddieCam April 16

April 14, 2016

Can Star Wars characters help get pets adopted? In a land far, far away they can – and do! On April 16, in Kansas City, MO, the newest MaddieCam Network member, KC Pet Project, will celebrate its Third Annual Star Wars Day. No, this isn’t just a really early “May the 4th Be With You”… Learn More

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3 things pet lovers need to know about helping pets on Facebook

April 7, 2016

It happens all the time. You come across a photo of a pet on Facebook who's looking for a home, and you want to help. What can you do besides adopting him yourself? If you're thinking, "Share the post!", you’re right. But despite your best intentions, you might not know the most effective way to… Learn More

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Social media help for veterinary practices that are fostering orphaned kittens

March 10, 2016

Would you like local veterinarians to help foster orphaned kittens for your rescue group or shelter? Would the clinics be more willing to participate if they were offered some PR support? Or are you a veterinary practice that is already fostering kittens, or would like to, but could use some help getting them adopted, as… Learn More

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May the Force (and social media) be with your pet adoption promotions

February 25, 2016

Can Star Wars excitement get pets adopted? Yes; just ask Kylo Ren Cat. When the Monmouth County SPCA noticed one of its available cats resembled the actor who played villain Kylo Ren in the most recent Star Wars film, they quickly renamed him “Kylo Ren” and hit Instagram with his photo, asking, “Tell me this… Learn More

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What the MaddieCam Network can teach you about marketing your pets and your organization

February 24, 2016

Is reality TV entertaining? How about addicting? Most people would say yes to both. But while this might explain the popularity of ‘The Bachelor,’ we think something else entirely is going on when it comes to the MaddieCam Network! The MaddieCam Network is your go-to destination for watching cute pets and fun activities at shelters… Learn More

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Pet adoption and the science of cat videos

January 21, 2016

Science has spoken: Watching cat videos is good for human health. It reduces stress, boosts energy, and makes us happier. So how can you turn all those positive benefits to getting cats adopted? In an Indiana University Media School press release for a recent study conducted by researcher Jessica Gall Myrick and published in Computers in… Learn More

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Does using the language of retail devalue shelter pets?

November 5, 2015

When animal shelters and rescue groups talk about “promoting” pets available for adoption, or adopting “two for the price of one,” does that choice of language reduce pets to the level of a commodity? At a daylong workshop presented by Maddie’s Fund® at Animal Care Expo several years ago, Bonney Brown, then Director of the… Learn More

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One fast, easy tip to get more comments and reach on pet adoption Facebook posts

October 1, 2015

You can give your shelter or rescue group’s Facebook posts a big jump-start on reach and engagement by posting the first comment yourself. And yes, you can even do that on scheduled posts! Facebook’s algorithm analyzes activity on every Facebook post, and uses that activity to increase or decrease the number of your followers they’ll… Learn More

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Beyond Labels: Advocating for all Dogs, with the Love-A-Bull Team - Part 3

Lindsey OrtizFebruary 2015

Take a look into the ways that advocacy on individual and community levels can have a positive impact on treating all dogs equally, eliminating breed-related stigmas, abolishing outdated policies and improving the chances for targeted breeds to find homes and their families access to resources. Learn More

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Effective Dog Marketing for Adoption

Elizabeth Doyle and Summer HugginsFebruary 2015

Marketing dogs, especially hard-to-place dogs, is an art form as well as a systematic process. Learn how to create a winning system utilizing a volunteer force, as well as how to write effectively about those dogs to get adoption applications coming in. Learn More

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Cat Marketing

Ashley FerryFebruary 2015

There is no more powerful way to get cats adopted than through good marketing.  Austin Pets Alive! Cat Marketing Team discusses how to save cats by increasing their chances of adoption.  Learn More

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Cat Adoptions 2.0 High Volume Cat Adoptions

Monica FrendenFebruary 2015

Too many cats, not enough adopters? Supersize your cat adoption program! In this Level 2 seminar, you'll learn how to manage a population of hundreds of cats in varying stages of your organization. Learn More

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Marketing 2.0

Diane BlankenburgFebruary 2015

How do you get name recognition on a limited budget? What image do you want to create? What puts you on the map? What is the purpose of your marketing materials? Learn More

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Why Creative Writing is Essential to Saving Lives

Elizabeth DoyleFebruary 2015

Learn how to get more pets adopted through better marketing and advertising using online venues and volunteer photographers. Learn More

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Facebook for Beginners

Melissa MillerFebruary 2015

This session focuses on the basic concepts of Facebook and how you can best use the social media channel to save more animals in your shelter or rescue.  Learn More

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Twitter for Beginners

Melissa MillerFebruary 2015

This session focuses on the basic concepts of Twitter and how you can best use the social media channel to save more animals in your shelter or rescue.  Learn More

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How to Keep Your Newsletters Out of the Spam Folder

Amy StarnesFebruary 2015

Email management and marketing is much more than simply opening a free Gmail account. You need a strategy and an email marketing platform.  Learn More

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The Adoptline Team: Virtual Frontline of Austin Pets Alive

Patty Lepley Alexander and Gerri KapplerFebruary 2015

Austin Pets Alive!’s (APA) Adoptline Response Team provides email and phone mail responses to inquiries 365 days a year, 14 hours a day and has been critical in increasing APA's adoptions. Learn More

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The Evolution of Adoption Programs: Marketing to Save Lives, Part 2

Julie Levy, DVM, PhD, DACVIM, Caitlin QuinnMay 2014

Innovations in the way we consider marketing adoptions in shelters mean that everyone has the opportunity to put on their PR hat - including medical team members! Once breed-neutral policies are in place, learn how to implement strategies that decrease barriers to adoption and increase live outcomes. Learn More