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Pinterest analytics for animal shelters and rescue groups

November 17, 2016

Does your animal organization use Pinterest? If not, it might be time to try. And if you try, be sure to use Pinterest’s analytics to make sure you’re getting results that will make your time on the site worthwhile for your organization and for the animals. Most rescue groups and animal shelters use Facebook, and… Learn More

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Put long-stay pets in the witness protection program

August 4, 2016

You’ve tried sharing, you’ve tried begging, you’ve tried making them laugh — but that one long-stay pet is just not getting interest from adopters. What’s next? Putting them in the witness protection program, of course. What we mean is that you need to start from scratch by wiping them clean of their current identity and… Learn More

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Facebook’s little-known weapon against spam and unwanted comments

July 27, 2016

Did you know Facebook has a tool to help stop spam and trolling comments from ever hitting your Facebook page at all? If not, you’re not alone — many organizations have no idea how to use Facebook’s moderation settings to keep inappropriate comments at bay. One reason you may never have heard of this tool… Learn More

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A deeper look at Facebook groups for animal organizations

June 23, 2016

The last thing you may want is another social media account to manage, but Facebook groups can help shelters and rescue groups do things Facebook pages can’t — or at least, not as easily. Facebook groups are typically organized around an interest, theme, or project. In animal welfare, they can be used to work collaboratively… Learn More

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The social media hashtag: If all you do is build it, they won’t come

June 9, 2016

Probably the worst advice ever given in a major motion picture is this: “If you build it, they will come.” At least, it may work on ghosts of old-time baseball players, but it doesn’t work in social media. Just because you have a Facebook page or Twitter account doesn’t mean you’ll get results. You have… Learn More

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Social media help for veterinary practices that are fostering orphaned kittens

March 10, 2016

Would you like local veterinarians to help foster orphaned kittens for your rescue group or shelter? Would the clinics be more willing to participate if they were offered some PR support? Or are you a veterinary practice that is already fostering kittens, or would like to, but could use some help getting them adopted, as… Learn More

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May the Force (and social media) be with your pet adoption promotions

February 25, 2016

Can Star Wars excitement get pets adopted? Yes; just ask Kylo Ren Cat. When the Monmouth County SPCA noticed one of its available cats resembled the actor who played villain Kylo Ren in the most recent Star Wars film, they quickly renamed him “Kylo Ren” and hit Instagram with his photo, asking, “Tell me this… Learn More

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Shelters and rescue groups can get a head start on planning with this free tool

January 7, 2016

This tool can help you find great animal welfare events to attend, create interesting social media content, and get a jump on budgeting, kitten season, and preparing for fire, flood, mud and storm season. It’s the 2016 ASPCAPro Planning Calendar, and it’s free for you to download! How’s that for a Happy New Year tip?… Learn More

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Changing how you post ‘urgent’ pets to Facebook gets more lives saved

September 8, 2015

Is your shelter or rescue group’s “urgent pets” page on Facebook doing more harm than good? That’s what Don Jennings wondered when he took over as Executive Director of San Antonio Pets Alive! (SAPA!), and saw the chaotic, often disruptive nature of the comments on the organization’s “SAPA Urgents and Adoptables” page. “SAPA! was formed… Learn More

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Create a Blazing Hot Brand: More Mission, Members, Media and Money

Julie CastleJuly 17, 2015

Brand your organization, stand out from the sea of nonprofits in your community, attract more donors, volunteers and community support. Learn More

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Effective Dog Marketing for Adoption

Elizabeth Doyle and Summer HugginsFebruary 2015

Marketing dogs, especially hard-to-place dogs, is an art form as well as a systematic process. Learn how to create a winning system utilizing a volunteer force, as well as how to write effectively about those dogs to get adoption applications coming in. Learn More

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Cat Marketing

Ashley FerryFebruary 2015

There is no more powerful way to get cats adopted than through good marketing.  Austin Pets Alive! Cat Marketing Team discusses how to save cats by increasing their chances of adoption.  Learn More

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Cat Adoptions 2.0 High Volume Cat Adoptions

Monica FrendenFebruary 2015

Too many cats, not enough adopters? Supersize your cat adoption program! In this Level 2 seminar, you'll learn how to manage a population of hundreds of cats in varying stages of your organization. Learn More

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Marketing 2.0

Diane BlankenburgFebruary 2015

How do you get name recognition on a limited budget? What image do you want to create? What puts you on the map? What is the purpose of your marketing materials? Learn More

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Why Creative Writing is Essential to Saving Lives

Elizabeth DoyleFebruary 2015

Learn how to get more pets adopted through better marketing and advertising using online venues and volunteer photographers. Learn More

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Facebook for Beginners

Melissa MillerFebruary 2015

This session focuses on the basic concepts of Facebook and how you can best use the social media channel to save more animals in your shelter or rescue.  Learn More

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Twitter for Beginners

Melissa MillerFebruary 2015

This session focuses on the basic concepts of Twitter and how you can best use the social media channel to save more animals in your shelter or rescue.  Learn More

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Social Media: 6 New Things Animal Organizations Need to Know

Christie Keith May 2014

Social media is an incredibly powerful tool for getting pets adopted, as well as for growing an adoption organization's pool of donors, volunteers and foster homes. But as social media has grown in power, it's also become more complex and specialized, with changes and new platforms emerging almost daily. Learn More

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How to Get the Media to Take Your Animal Welfare Story Seriously: Tips from Christie Keith

Christie KeithAugust 2012

As a pet columnist for the San Francisco Chronicle/SFGate.com and a blogger known to write about no-kill and shelter reform issues, Christie Keith says she received "what may amount at this point to two tons of communications from animal advocates wanting me to write about their cause.” Find out why most of these messages are doomed to fail, and how yours can succeed. Learn More

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The Shelter Pet Project's Greatest Hits

March 2012

Get some great tips and look at some hilarious examples of clever and effective pet adoption listings for websites or Facebook pages. Learn More

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An Insider's Guide to Working with the Media, Part Three: Getting it Right

Christie KeithApril 2011

Nationally recognized pet journalist and blogger, Christie Keith, shows how to get your organization acknowledged by the media. Learn More

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An Insider's Guide to Working with the Media, Part Two

Christie KeithJune 2010

Tips from pet columnist and blogger Christie Keith on pitching bloggers, podcasters and web-only publications. Learn More