Why Creative Writing is Essential to Saving Lives

February 2015 by Elizabeth Doyle

Audience: Executive Leadership, Shelter/Rescue Staff & Volunteers

Video Length: 47 minutes

Learn how to get more pets adopted through better marketing and advertising using online venues and volunteer photographers. This program was part of the American Pets Alive! 2015 No-Kill Conference.

About Elizabeth Doyle

Elizabeth Doyle is the senior creative copywriter for Best Friends Animal Society and is responsible for writing and overseeing the writing of the fundraising materials, stewardship materials, marketing materials and more. Many years ago, after having her romantic manuscript pulled from a "slush pile” at Random House during somebody’s coffee break, prompting a phone call that she suspected at first was a prank, she soon had seven books published in three different languages.


Comments

Please see our Code of Conduct guidelines.

Content you may be interested in

Little dog helps big football star have a #FeelGoodFriday — and forever, too!

April 21, 2017

When the now-Los Angeles Rams were still the St. Louis Rams, star player Rodger Saffold let his soft side show in a heartwarming pet adoption PSA for the Animal Protective Association of Missouri. Co-starring with Saffold was Popeye, a little dog who gave the big guy some advice on acting — and a whole lot… Learn More

Do you speak cat? Learn how with our free, online Feline Communications course!

April 20, 2017

Ever wanted to 'talk to the animals' like Dr. Dolittle? Now you can! With cats, at least. Introducing our new Feline Communications online course: How to Speak Cat! Understanding how to read a cat's body language can help deepen the bond of friendship and make cats more at ease. For cats waiting to be adopted,… Learn More

What happens to pets after they go to their permanent or temporary homes? There’s an app for that!

April 19, 2017

Congratulations! You've finally found the perfect home for little Scruffy who's been in your program for ages. It was love at first sight and you can just feel it's going to be a success. But a few days after Scruffy gets home, his adopter is concerned about some odd behavior. Scruffy's adopter feels lost and… Learn More