Why Creative Writing is Essential to Saving Lives

February 2015 by Elizabeth Doyle

Audience: Executive Leadership, Shelter/Rescue Staff & Volunteers

Video Length: 47 minutes

Learn how to get more pets adopted through better marketing and advertising using online venues and volunteer photographers. This program was part of the American Pets Alive! 2015 No-Kill Conference.

About Elizabeth Doyle

Elizabeth Doyle is the senior creative copywriter for Best Friends Animal Society and is responsible for writing and overseeing the writing of the fundraising materials, stewardship materials, marketing materials and more. Many years ago, after having her romantic manuscript pulled from a "slush pile” at Random House during somebody’s coffee break, prompting a phone call that she suspected at first was a prank, she soon had seven books published in three different languages.


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