Why Creative Writing is Essential to Saving Lives

February 2015 by Elizabeth Doyle

Audience: Executive Leadership, Shelter/Rescue Staff & Volunteers

Video Length: 47 minutes

Learn how to get more pets adopted through better marketing and advertising using online venues and volunteer photographers. This program was part of the American Pets Alive! 2015 No-Kill Conference.

About Elizabeth Doyle

Elizabeth Doyle is the senior creative copywriter for Best Friends Animal Society and is responsible for writing and overseeing the writing of the fundraising materials, stewardship materials, marketing materials and more. Many years ago, after having her romantic manuscript pulled from a "slush pile” at Random House during somebody’s coffee break, prompting a phone call that she suspected at first was a prank, she soon had seven books published in three different languages.


Comments

Content you may be interested in

Adopted pets are rescued by love, saved by shelter medicine

February 9, 2017

If you’ve adopted a pet from an animal shelter or rescue group, you know how powerful the bond is that exists between the pet and their human family. You’re also probably aware of the efforts made by shelter and rescue staff and volunteers to make sure you and your pet found each other. What you… Learn More

Advances in pet databases can help your shelter or rescue group get more pets adopted

February 8, 2017

The technological revolution of the last 25 years has had a profound impact on the animal welfare industry. Things we now take for granted, like websites that display our organizations' services and adoptable pets, pet-search databases such as Petfinder.com and Adopt-a-Pet.com, more robust and easy to use animal sheltering software solutions, and the rise of… Learn More

Best Practice Strategies for Redefining Animal Sheltering

February 2017 by Dr. Sara Pizano

Hear a fresh perspective with regards to the way animals may enter the shelter and key practices that help the most leave alive, all by working smarter, not harder. Learn More