In January 2017, Maddie's Fund® made a $2 Million investment in, North America's largest nonprofit pet adoption website, to help expand its technology and bolster public interest and involvement in pet adoption and fostering. 

This investment will allow to make advancements to its current technology that include optimizations in searching for a specific type of pet, and provide real-time updates to ensure pet availability. It will also offer actionable data to better understand all types of adopters and volunteers, and help improve customer service for both adopters and shelter organizations. is the search engine platform for the Shelter Pet Project, a national advertising campaign dedicated to making shelter pet adoption a national conversation.

Technology has revolutionized the way we connect adopters, volunteers and foster caregivers with shelter and rescue organizations. Most importantly, the advancements will help to find all the dogs and cats of America loving homes, and help make adoption the first choice when choosing a pet.