Maddie's Lifesaving Award in Richmond, Virginia
- Awarded: April 2009
- Funding: $230,200
- Lead Agency: Richmond SPCA
The Richmond SPCA and Richmond Animal Care & Control in Richmond, Virginia formed a working partnership in 2002 to provide a safety net of care for the city's homeless pets. In 2006, they established a community-wide adoption guarantee for healthy shelter dogs and cats and have maintained it ever since.
In recognition of this achievement, the Richmond SPCA and Richmond Animal Care & Control have been given the prestigious Maddie's® Lifesaving Award and an unrestricted grant of $230,200.
Each organization will share in the grant according to their 2007 adoption performance: $160,350 will go to the Richmond SPCA; $69,850 to Richmond Animal Care & Control.
Total intake for the coalition in 2007 was 7,050 dogs and cats; the annual live release rate community-wide was 76.5%.
Effective programs for adoption, pet retention, customer service, marketing and spay/neuter have contributed to Richmond's success.