February 2015 by Amy Starnes

Audience: Executive Leadership, Shelter/Rescue Staff & Volunteers

Video Length: 41 minutes

Email management and marketing is much more than simply opening a free Gmail account. You need a strategy and an email marketing platform like Constant Contact or Mailchimp. In this program, Amy Starnes, Best Friends Animal Society’s Online Fundraising Manager, walks you through the creation of a great email strategy and helps make implementation easy. Other more advanced strategies such as list segmentation are also discussed. This program was part of the American Pets Alive! 2015 No-Kill Conference.

About Amy Starnes

As the new media fundraising manager at Best Friends Animal Society, Amy Starnes develops and executes multi-channel, national fundraising campaigns that incorporate email, social media and the web. She is passionate about using technology to create experiences that are both data-driven and meaningful for donors. Amy has worked in nonprofit technology for over 12 years. Before joining Best Friends, she managed digital marketing and fundraising at the MSPCA-Angell in Boston. Prior to her animal welfare career, Amy worked in the healthcare sector, where she was instrumental in the development of innovative email and medical device security systems for prestigious Boston area hospitals, including Brigham and Women’s Hospital, Massachusetts General Hospital and Dana Farber Cancer Institute.

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