For Animal Organizations

Marketing Awards

Black Cats and Dogs

Here are a few selected summaries of organizations addressing the problem of adopting black dogs and cats.

Franklin County Department of Animal Care & Control. Columbus, Ohio

Improved the lighting in the kennel to better show off black dogs. Created a special page for black dogs on their website.

PDF Entry »

Humane Society of Somerset County, Somerset, Pennsylvania

When this small shelter filled with Black Labs, organized "Black Lab Day" at the local Petco. After four of six dogs got adopted, began creating themes around monthly adoption days and dressing dogs in themed outfits: "Boys Night Out" (neck ties and bow ties), "Doggie Mixer" (party hats & bandanas) etc.

PDF Entry »

Chippewa County Animal Control Shelter, Sault Ste. Marie, Michigan

When 50% of cats were black and getting passed over for more colorful cats, launched a December Lucky Black Cat Special promoting good luck in the New Year. Gave each cat a colorful elastic collar, placed cats in top tier cages, provided prime viewing locations, and found a sponsor to get cats spayed and neutered. Reduced black cat population by 60%.

PDF Entry »

Almost Home Animal Shelter, Mora, Minnesota

Created a Big, Black and Beautiful campaign for big black dogs that were in the shelter the longest. Created posters, tag line ("I deserve a home, too"), reduced adoption fees, generated publicity. Adopted 30% of shelter BBB dogs

PDF Entry »

The Animal Protection League, Columbia, South Carolina

The Black Pearl Project was created to raise public awareness about the plight of black dogs and cats, increase their adoption and reduce their time in the shelter. Black Pearl note cards were developed to raise needed funds for the program.

PDF Entry »

Kitten Rescue, Los Angeles, CA

Holds an event called Black Cat Affair along with flyers, posters, signage and publicity. Has become so popular and successful for black cat placements, they now hold the event in two locations.

PDF Entry »

Animal Shelter of the Wood River Valley- Hailey, Idaho

A local art gallery hosts adoption events such as "Black Pearls of the Shelter" where black dogs and cats wear a string of white pearls.

PDF Entry »

Here is the complete list of entries & full submissions:

Black Cats and Dogs PDF Submissions

File Name File Size
BDC-Almost_Home_Animal_Shelter.pdf 6.9 MB
BDC-Animal_Protection_League_of_South_Carolina.pdf 18 MB
BDC-Chippewa_County_Animal_Control.pdf 2 MB
BDC-Col_Potter_Cairn_Rescue_Network.pdf 9.4 MB
BDC-Franklin_County_Animal_Care_and_Control.pdf 14 MB
BDC-Humane_Society_of_Somerset_County.pdf 16 MB
BDC-Kitten_Rescue.pdf 12 MB