Create a Blazing Hot Brand

July 17, 2015 by Julie Castle

Audience: Executive Leadership

Video Length: 86 minutes

Want to stand out from the sea of nonprofits in your community? Want to attract more donors, volunteers and community support? Want to be at the top of the speed-dial list for the media? Want to be the "it" brand that everyone wants to partner with and join? Don't miss this opportunity to take home practical tips to energize your brand and build your base. This is a presentation from the 2015 Best Friends National Conference.

About Julie Castle

Julie Castle is the chief marketing and development officer for Best Friends Animal Society, in which she led a rebranding effort for the organization and introduced the new call to action, Save Them All. Prior to her current role, Julie was director of Community Programs and Services at Best Friends. As director of CP&S, Julie led a revamping of Best Friends’ national outreach to focus exclusively on achieving the mission of No More Homeless Pets, including the creation and launch of NKLA (No-Kill Los Angeles) along with Best Friends’ puppy mill, pit bull terrier and community cat initiatives. In 1999, Julie co-created No More Homeless Pets in Utah, a joint project between Best Friends and Maddie’s Fund. Julie held many roles there, but served as the executive director until 2006. During that period, the coalition-based organization, consisting of 26 rescue groups and 93 veterinarians, worked with the 55 shelters in Utah and helped drop shelter killing statewide by 30 percent. Julie also helped design and build many nationally recognized programs, such as the Big Fix mobile spay/neuter clinic, Furburbia mall adoption centers and Strut Your Mutt. Julie has held several management, marketing and consulting positions, including developing nationwide brand extensions for companies such as Coca-Cola, M&M Mars and Ocean Spray, and advising numerous animal welfare organizations on marketing, fundraising, spay/neuter and adoption programming.



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