Grant Recognition

The following is information for recognition once you have received a grant from Maddie's Fund®. This is a resource to use in addition to the information found in your grant confirmation letter.

About Maddie & Maddie’s Fund

Grant recipients will be asked to honor Maddie, the little dog who inspired a movement, through their social media and donor recognition about this grant on their website, donor wall, annual report, newsletter or other promotional materials or marketing communications, as appropriate. Recipients will also be asked to consult with Maddie's Fund Marketing Contacts in implementing the About Maddie's Fund paragraphs and using the recognition logo or hashtag #ThanksToMaddie.

Here is the About Maddie's Fund paragraphs to copy and paste: 

Maddie's Fund®is a family foundation created in 1994 by Workday® co-founder Dave Duffield and his wife, Cheryl, who have endowed the Foundation with more than $300 million. Since then, the Foundation has awarded more than $208.9million in grants toward increased community lifesaving, shelter medicine education, and pet adoptions across the U.S. The Duffields named Maddie's Fund after their Miniature Schnauzer Maddie, who always made them laugh and gave them much joy. Maddie was with Dave and Cheryl for ten years and continues to inspire them today.

Maddie's Fund is the fulfillment of a promise to an inspirational dog, investing its resources to create a no-kill nation where every dog and cat is guaranteed a healthy home or habitat. #ThanksToMaddie.


#Recognition Language

Social Media

For any posts on social media about the grant or grant project, always include the hashtag, #ThanksToMaddie.

Donor Recognition

As appropriate on your donor wall, annual report, website section, newsletter or other printed materials, include the Maddie’s Fund Recognition logo and #ThanksToMaddie.


Any announcement or other description of this grant or grant project, include the Maddie's Fund Recognition logo with link to Maddie's Fund home page and the following language: "Made possible by a grant from Maddie’s Fund®, #ThanksToMaddie."


On your website homepage include Maddie's Fund Recognition logo with link to Maddie's Fund home page, and the following language:
"[Organization] is a proud recipient of funding from Maddie's Fund®, helping to achieve a no-kill nation #ThanksToMaddie."

Wording for Plaques

"[Organization Name] is a proud recipient of funding from Maddie's Fund®, a foundation established by Dave and Cheryl Duffield to revolutionize the status and well-being of companion animals. #ThanksToMaddie."

#Maddie's Story

Download the print ready pdf of Maddie's Story to share with your staff, adopters, fosters, volunteers and community.

#Recognition Logo

Instructions for how to download for Mac and PC

#Contact Info for Review

Please send us your materials as required in your grant confirmation letter for review and approval to our email below. Please call or email us with any questions.

Craig Coryell
Creative Services Manager

Sharon Fletcher
Director of Marketing & Communications