Digital Tactics - Campaigns that Bring in the Money

July 2016 by Sue Citro

Audience: Executive Leadership

Video Length: 36 minutes

It's not email - it’s experience. So says Sue Citro, Chief Digital Officer of Best Friends Animal Society. In this information-packed presentation, you will learn how to create eye-catching, impact-boosting email campaigns that people love to follow - and act on. This presentation was recorded at the 2016 Best Friends National Conference.

About Sue Citro

Sue Citro, Best Friends’ chief digital officer, is responsible for leveraging the organization’s digital/mobile efforts and helping the organization to work in new ways by setting up an enterprise-wide digital strategy.

Before joining Best Friends, Sue led new digital expansions for the Nature Conservancy in Asia and Latin America. She also grew the organization’s U.S. digital revenue practice into a steady and reliable funding source.


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