Feline URI in Your Shelter

February 2012

Audience: Executive Leadership, Foster Caregivers, Public, Shelter/Rescue Staff & Volunteers, Veterinary Team

When the Dane County Humane Society (lead agency for Maddie's® Projects in Dane County, WI) had an influx of cats and kittens with upper respiratory infections last summer, they knew they had to take action. What did they do? Held a clearance sale!

With absolutely zero budget or lead time, they launched a next-day "Cats with Colds" clearance, offering the cats and kittens with special training in how to medicate them and how to protect any other cats in the home.

While the adoption staff was being trained in how to educate the adopters, the PR staff was letting their Facebook followers and the local media know about the promotion.

Twenty cats were adopted immediately, mostly kittens. After four days, every one of the available cats had been adopted, with their new humans saying things like, "A cold? I don't mind that, and I know how to pill a cat!"

Happy endings all around for dozens of cats with colds!

Comments

Please see our Code of Conduct guidelines.

Content you may be interested in

Little dog helps big football star have a #FeelGoodFriday — and forever, too!

April 21, 2017

When the now-Los Angeles Rams were still the St. Louis Rams, star player Rodger Saffold let his soft side show in a heartwarming pet adoption PSA for the Animal Protective Association of Missouri. Co-starring with Saffold was Popeye, a little dog who gave the big guy some advice on acting — and a whole lot… Learn More

Do you speak cat? Learn how with our free, online Feline Communications course!

April 20, 2017

Ever wanted to 'talk to the animals' like Dr. Dolittle? Now you can! With cats, at least. Introducing our new Feline Communications online course: How to Speak Cat! Understanding how to read a cat's body language can help deepen the bond of friendship and make cats more at ease. For cats waiting to be adopted,… Learn More

What happens to pets after they go to their permanent or temporary homes? There’s an app for that!

April 19, 2017

Congratulations! You've finally found the perfect home for little Scruffy who's been in your program for ages. It was love at first sight and you can just feel it's going to be a success. But a few days after Scruffy gets home, his adopter is concerned about some odd behavior. Scruffy's adopter feels lost and… Learn More