Fundraising: Startup and Beyond - Part 1

January 2017 by Maggie Lynch

Audience: Executive Leadership

Video Length: 42 minutes

What do you need to raise funds effectively when you're a new or relatively small organization? The beginning half this workshop takes you back to the basics first, covering how to build strong foundation for fundraising, and then covers fundraising specific to animal welfare, which differs from other nonprofit sectors. Real, practical examples of what has worked at Austin Pets Alive! are covered, including from individual donations through online giving, e-solicits,direct mail and major gifts; grants; events, and support from businesses. The second half of the workshop covers issues faced by organizations as they grow larger, diving deeper into the details of creating an overall funding strategy, building a strong grants program, and offering more in-depth look at finding the right balance of fundraising activities according to the characteristics of your own community. This presentation was recorded at the 2016 American Pets Alive! Conference.


About Maggie Lynch

Maggie Lynch is Austin Pets Alive!'s Development Director.She began volunteering with APA in early 2009 when she founded APA's grants program to support its rapid growth, learning the ropes of bringing in and stewarding the funding that fuels nonprofit work along the way, as well as the basics of program budgets and performance measurement.She left in 2011 to expand her experience in supporting social change, working at one of the world's leading social enterprises in Cambodia.After returning to the U.S. in 2012, she consulted with nonprofits on how to build strong organizational foundations for fundraising.In 2015, Maggie was hired back as APA's Development Director, where she leads development strategy and works with program managers in creating resources, measuring performance, and communicating their many successes to supporters.

 

Comments

Please see our Code of Conduct guidelines.

Content you may be interested in

Little dog helps big football star have a #FeelGoodFriday — and forever, too!

April 21, 2017

When the now-Los Angeles Rams were still the St. Louis Rams, star player Rodger Saffold let his soft side show in a heartwarming pet adoption PSA for the Animal Protective Association of Missouri. Co-starring with Saffold was Popeye, a little dog who gave the big guy some advice on acting — and a whole lot… Learn More

Do you speak cat? Learn how with our free, online Feline Communications course!

April 20, 2017

Ever wanted to 'talk to the animals' like Dr. Dolittle? Now you can! With cats, at least. Introducing our new Feline Communications online course: How to Speak Cat! Understanding how to read a cat's body language can help deepen the bond of friendship and make cats more at ease. For cats waiting to be adopted,… Learn More

What happens to pets after they go to their permanent or temporary homes? There’s an app for that!

April 19, 2017

Congratulations! You've finally found the perfect home for little Scruffy who's been in your program for ages. It was love at first sight and you can just feel it's going to be a success. But a few days after Scruffy gets home, his adopter is concerned about some odd behavior. Scruffy's adopter feels lost and… Learn More