Maddie's Fund and Petfinder.com created a two-year Marketing Competition in 2007 to increase adoptions of hard to place pets. The competition invited animal welfare organizations to submit successful ideas for placing elderly, shy, disfigured or unattractive pets as well as cats and dogs requiring in-home medical or behavioral care - pets who are traditionally left behind in animal shelters, but who must be saved if we are to reach our no-kill nation goal.
Maddie's Fund invested in this competition to accomplish several objectives:
Nearly 200 animal rescue organizations, traditional shelters and animal control agencies submitted entries in both 2007 and 2008. Check out the Related Links to see the list of winners and to read about their entries!