Maddies Marketing Competition

February 2009

Audience: Executive Leadership, Foster Caregivers, Public, Shelter/Rescue Staff & Volunteers

adopt a Mini Panther SpecialMaddie's Fund and created a two-year Marketing Competition in 2007 to increase adoptions of hard to place pets. The competition invited animal welfare organizations to submit successful ideas for placing elderly, shy, disfigured or unattractive pets as well as cats and dogs requiring in-home medical or behavioral care - pets who are traditionally left behind in animal shelters, but who must be saved if we are to reach our no-kill nation goal.

Maddie's Fund invested in this competition to accomplish several objectives:

  • Demonstrate that there is a market for "less than perfect" dogs and cats.
  • Focus national attention on adoping hard to place shelter pets.
  • Reward organizations that are doing it well.
  • Encourage shelters to invest their resources and increase their efforts in this area.
  • Provide a treasure trove of "how-to" information for other shelters to utilize.

Nearly 200 animal rescue organizations, traditional shelters and animal control agencies submitted entries in both 2007 and 2008. Check out the Related Links to see the list of winners and to read about their entries!


Content you may be interested in

Feline Influenza Outbreak in New York City

March 2017 by Dr. Sandra Newbury

When Avian Influenza H7N2 infected cats in a New York City animal shelter, it was the first outbreak of its kind, and the first documented case of cat-to-cat transmission. Learn about the response and the outcome for the cats that were infected.

Learn More

Small Changes, Big Results for Cats

March 2017 by Mike Keiley and Bryn Conklin Rogers

Learn how making a few small, easy-to-implement changes can spiral into more programs, lower intake and decrease euthanasia at an open admission adoption center. Learn More

Once a victim of horrific abuse, a dog named Caitlyn leads the way in saving other animals

March 22, 2017

No matter where you live, you probably remember hearing the heart-wrenching story (and photo) of the staffie-mix dog found with her muzzle taped shut. Her name is Caitlyn and her story of survival went viral, shining a light on animal cruelty. Nearly two years after she was found that day in Charleston, SC, Caitlyn has… Learn More