Social Media for Pet Adoption and Adoption Events 

April 2012

Recommended Audience: All

Is your shelter or rescue organization getting the absolute most out of social media when it comes to adoption promotions? Are you inadvertently falling into one of the biggest social media mistakes? Are your posts getting hidden from your fans' feeds by Facebook? And are you up to speed on whether it's time to start using Pinterest and Google+ as well as Facebook and Twitter?

Maddie's InstituteSM is please to present Social Media for Pet Adoption and Adoption Events. Social media consultant and pet columnist Christie Keith will show you how you can put together a simple, effective social media campaign to get adopters to your events and into your shelter. The recorded version of this webcast is available below. You will learn:

  • How to use social media to get traditional media attention
  • How to craft promotional messages with the best potential for viral spread
  • How to write adoption promotions that appeal to adopters you may not be reaching
  • How to avoid common social media mistakes
  • How to make sure your posts aren't being hidden by Facebook (Yes, they can do that, and no, you won't know.)
  • How to prioritize your social media campaign based on your organization's available resources
  • How and why to use Pinterest, a network optimized for the type of sharing that works for pet adoption but is currently being under-utilized by shelters and rescue groups
  • One thing you need to know about Google+

While emphasis will be placed on free promotional efforts, there will also be a brief review of how Facebook ads work, with suggestions for getting the most benefit out of them on the smallest possible budget through the use of effective targeting.

This course has been approved for Certified Animal Welfare Administrator continuing education credits.

After viewing the presentation, click here to take the quiz and receive a Certificate of Attendance!


About the Presenter:
Christie Keith
Christie and PupChristie Keith is social media manager for The Shelter Pet Project, the first public service campaign promoting an animal welfare cause in the Ad Council's 60-year history. She also consults on social media and communications for a number of veterinary and animal welfare organizations, including Maddie's Fund and Dr. Marty Becker, the veterinarian on "The Dr. Oz Show" and "Good Morning America." As a writer and editor, her work has appeared in the San Francisco Chronicle/, Bark Magazine, and the nationally-syndicated newspaper feature "Pet Connection". She is the past director of The Pet Care Forum on America Online as well as of the Veterinary Information Network's pet owner website, and was founding editor of