One simple mistake to avoid when applying for a grant

January 11, 2017

Applying for a grant  can be overwhelming — so overwhelming some animal shelters or rescue organizations miss out on money for reasons that can easily be avoided. Like this one: During Maddie’s Fund’s last innovation grant application period, we had over 400 applicants, but awarded grants to only 67 recipients. The reason wasn’t lack of… Learn More


Fundraising: Startup and Beyond - Part 1

Maggie LynchJanuary 2017

Learn what you will need to raise funds effectively when you're a new or relatively small organization. Learn More


Fundraising: Startup and Beyond - Part 2

Maggie LynchJanuary 2017

Part two of this workshop covers issues faced by organizations as they grow larger, diving deeper into the details of creating an overall funding strategy. Learn More


Shelters and rescue groups can get a head start on planning with this free tool

January 7, 2016

This tool can help you find great animal welfare events to attend, create interesting social media content, and get a jump on budgeting, kitten season, and preparing for fire, flood, mud and storm season. It’s the 2016 ASPCAPro Planning Calendar, and it’s free for you to download! How’s that for a Happy New Year tip?… Learn More


Where to Begin: Fundraising Basics

Sandy ReesJuly 17, 2015

Fundraising: The right people, the right time, the right message, is it as simple as that? Learn More


Smart Money: Wise Investments for a Secure Future

Craig DePoleJuly 17, 2015

Where can your fundraising efforts reap the biggest rewards? Find out in this presentation from Best Friends National Conference! Learn More


Raising Funds Digitally: Navigating the Online and Email Worlds

Sue CitroJuly 17, 2015

Increase your reach through the power of online and email fundraising! Learn More


Light Their Fires: Motivating Donors

Angie Moore and Jeff NickelJuly 17, 2015

Do you know what your donors want, why they are involved and what their expectations are of your organization? Find out! Learn More


Fundraising's Hidden Power: Making Every Donor Count

Tim CrumJuly 17, 2015

Want to learn how to build lasting relationships with donors, ask for more money, get your donors to find other donors, and build a volunteer team devoted to asking for money? Learn More


Granted: Identifying, Applying for and Managing Grant Funds

Amanda PearceJuly 17, 2015

Are you intimidated by the grant proposal process? Don't be!
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Medical Treatment for Cats on a Shoestring Budget

Ellen Jefferson, DVM, and Jordana MoerbeFebruary 2015

Austin Pets Alive! Medical Clinic treats thousands of cats a year, many who are straight off of the euthanasia list because of medical conditions such as feline leukemia, FIV, renal disease, hepatic lipidosis, skin problems, viral diseases, and trauma. They save them all and this session is about how they do it.
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DIY: Building a Nice Cattery on a Shoestring

Bruce Walker, PhD and Bob BreezeFebruary 2015

Desperate for cat adoption facilities but not enough funds to get a building?  Build out "habitats” in your local pet store or vet clinic! Learn More


Marketing 2.0

Diane BlankenburgFebruary 2015

How do you get name recognition on a limited budget? What image do you want to create? What puts you on the map? What is the purpose of your marketing materials? Learn More


Fundraising 1.0: Grass Roots Fundraising

Lindy Hardin and Katy BryantFebruary 2015

San Antonio Pets Alive! started in 2012 with some financial help, but the organization had to quickly get on its feet to raise the rest of the funds needed to save 5,000 animals.  The presenters share what they did to hit the ground running, what worked, what didn’t work as well as expected and how to divide and conquer.   Learn More


Fundraising 2.0: From Grass Roots to a Multi-Million Dollar Organization

Diane BlankenburgFebruary 2015

Austin Pets Alive! (APA!) started off as a very grassroots organization, raising every dollar through word of mouth.  Five years later, APA! has grown and the needs of fundraising have, too.  This presentation addresses how to plan for bigger funds. Learn More


How to Keep Your Newsletters Out of the Spam Folder

Amy StarnesFebruary 2015

Email management and marketing is much more than simply opening a free Gmail account. You need a strategy and an email marketing platform.  Learn More


Cats and Capacity for Care, Part 1

Kate Hurley, DVM, MPVMMay 2014

What if there was a magic wand we could wave over animal shelters to increase cat adoptions while cutting daily care costs, reducing stress for staff, creating a more welcoming environment for volunteers and visitors, and dramatically improving the health and welfare of shelter cats? It's not quite as easy as a magic wand, but Capacity for Care (C4C) can have these benefits and more. Learn More


Cats and Capacity for Care, Part 2

Kate Hurley, DVM, MPVMMay 2014

In part 2 of Cats and Capacity for Care (C4C), the good news is that it can apply to any shelter, small or large, rich or poor, open or limited intake. Attaining Capacity for Care in the shelter frees resources to invest in building C4C in the community as well. Learn More


The Dollars and Sense of Sheltering: A Tool for Financially Evaluating Your Shelter's Programs

Nicole Olynk Widmar, PhDAugust 2013

Sheltering isn't just about good intentions. It's about planning and developing programs that have a good chance of keeping animals healthy and happy, as well as maximizing adoptions and lifesaving. Learn More


One Good Story Can Raise Funds to Save Lives

Bonney BrownMay 2012

Bonney Brown, Executive Director of the Nevada Humane Society, capitalizes on the stories of special needs animals to find the pets homes, underwrite their care, pay for the rehabilitation of nearly all the treatable dogs and cats in the shelter, and generate more awareness and financial support for the entire organization. Learn More


Expanding Lifesaving in Spite of Slashed Budgets

Rich AvanzinoMarch 2012

The economic crisis in America has forced animal shelters to look at options they might not have considered in the past. In this provocative video, Maddie's Fund president Rich Avanzino asks "What if?" animal control agencies were to no longer take community cats or owner surrenders if they are at capacity - an idea that if carried out, could radically save lives. Learn More


Expanding Lifesaving Despite Slashed Budgets Editorial

Rich Avanzino2012

Maddie's Fund President Rich Avanzino has some unexpected ideas on how to forge ahead with lifesaving progress when animal control budgets are cut. Learn More


Turning Cars into Cash


A step by step plan for running a successful car donation program. Learn More


Make Money the Easy Way


When local businesses donate a portion of their proceeds to humane organizations, everyone wins: the businesses gain new customers in a slow economy; the shelter gets cash and a high community profile. Learn More


From Rags to Riches: The Story of the Alachua County Humane Society Thrift Store

Eric Van Ness2007

The Alachua County Humane Society turned a lowly thrift store into a major revenue producer. Learn More


Nonprofit Management Series

Jeanette Peters2007

Management Consultant Jeannette Peters has put together an eight-part primer on running your non-profit organization like a business. Learn More


Fundraising Editorial

Rich Avanzino2006

For smaller shelters or rescue groups, the idea of fundraising can be intimidating but it's really just a matter of building relationships with the people in your community. Learn More


Funding Failure vs. Progress Editorial


Maddie's Fund has chosen to restrict its funding to organizations that are making a difference in their communities rather than groups that are struggling. Learn More