blog

One easy way to reduce a pet’s length of stay at your shelter

February 2, 2017

What can reduce a pet's length of stay in your shelter or rescue from 43 days to 14 days? A great adoption photo. Maddie’s Fund® has just launched Maddie Talks, a series of short (less than 10 minutes) motivational "Ted Talk" like videos created by animal welfare professionals and meant to provide inspiration and equip… Learn More

video

Photos of Shelter Pets are Their Voices - Make Them Sing!

Tim YeaglinJanuary 2017

Taking a great adoption photograph and giving your homeless pets a voice isn't difficult or time-consuming and doesn't need expensive gear. Learn More

blog

Is your pet adoption group making this terrible website mistake?

December 8, 2016

Forget where’s Waldo; where’s your shelter or rescue group? If you’re like most people, you have Facebook and other social media connections all over — former colleagues, people you went to school with, connections you made online, friends who moved away, family in other states or even other countries. Now, consider these questions: Does your… Learn More

blog

Pinterest analytics for animal shelters and rescue groups

November 17, 2016

Does your animal organization use Pinterest? If not, it might be time to try. And if you try, be sure to use Pinterest’s analytics to make sure you’re getting results that will make your time on the site worthwhile for your organization and for the animals. Most rescue groups and animal shelters use Facebook, and… Learn More

presentation

Getting a Busy Journalist's Attention

Arin GreenwoodJanuary 2017

Hear tips on how you can get your shelter or rescue stories told. Learn More

presentation

Using Social Media to Maximize Your Lifesaving Potential

Kristen AuerbachJanuary 2017

In this session, you'll learn 15 must-know rules for maximizing your lifesaving potential with social media. Learn More

blog

Put long-stay pets in the witness protection program

August 4, 2016

You’ve tried sharing, you’ve tried begging, you’ve tried making them laugh — but that one long-stay pet is just not getting interest from adopters. What’s next? Putting them in the witness protection program, of course. What we mean is that you need to start from scratch by wiping them clean of their current identity and… Learn More

video

Digital Tactics: Building Email Campaigns that Bring in the Money

Sue CitroJuly 2016

It's not email - it's experience. Learn how to create eye-catching, impact-boosting email campaigns that people love to follow. Learn More

video

Increase Your Donor Base: New Ideas for Building Your Base of Support

Barbara Camick and Kelly PrestonJuly 2016

Knowing how to leverage traditional and new media methods to connect with your donor base can make your job much easier and more successful.
Learn More

blog

How your animal organization can grow its email list

July 7, 2016

What’s wrong with how your animal organization is using email? Even in the age of social media, email is the most effective way to communicate with your supporters online. But  email marketing databases naturally degrade by about 22.5 percent every year, because people have unsubscribed or because they’ve changed email addresses. How can you fight… Learn More

blog

Putting on a successful 5K cat rescue fundraiser, record heat and all!

June 30, 2016

Why in the world would anyone run a 5k in record setting heat in Arizona? To help homeless cats, of course! The first annual Fearless Kitty 5K run/walk on June 5 of this year was a huge success, surpassing both the registrant goal of 300 and fundraising goal of $10,000. "This turned out to be… Learn More

blog

A deeper look at Facebook groups for animal organizations

June 23, 2016

The last thing you may want is another social media account to manage, but Facebook groups can help shelters and rescue groups do things Facebook pages can’t — or at least, not as easily. Facebook groups are typically organized around an interest, theme, or project. In animal welfare, they can be used to work collaboratively… Learn More

blog

Don’t miss out on this great pet adoption idea!

June 7, 2016

You love pets or you wouldn’t be reading this. Ditto, supporting pet adoption. And you probably also love chocolate chip cookies. What do these things have to do with one another? In a classic marketing study conducted back in the 70s, researchers are Columbia University offered their test subjects jars of chocolate chip cookies, and… Learn More

blog

The people have spoken: Shelter pets rule!

April 20, 2016

We all know shelter pets rule, and now we know thousands of people agree with us. They proved it when they voted for our funded Shelter Pet Project’s “Anthem” as Ad Council’s public service ad of the year! This victory serves to shine a powerful spotlight on pets in shelters and rescue groups. The response from… Learn More

blog

Social media help for veterinary practices that are fostering orphaned kittens

March 10, 2016

Would you like local veterinarians to help foster orphaned kittens for your rescue group or shelter? Would the clinics be more willing to participate if they were offered some PR support? Or are you a veterinary practice that is already fostering kittens, or would like to, but could use some help getting them adopted, as… Learn More

blog

Pet adoption and the science of cat videos

January 21, 2016

Science has spoken: Watching cat videos is good for human health. It reduces stress, boosts energy, and makes us happier. So how can you turn all those positive benefits to getting cats adopted? In an Indiana University Media School press release for a recent study conducted by researcher Jessica Gall Myrick and published in Computers in… Learn More

blog

Changing how you post ‘urgent’ pets to Facebook gets more lives saved

September 8, 2015

Is your shelter or rescue group’s “urgent pets” page on Facebook doing more harm than good? That’s what Don Jennings wondered when he took over as Executive Director of San Antonio Pets Alive! (SAPA!), and saw the chaotic, often disruptive nature of the comments on the organization’s “SAPA Urgents and Adoptables” page. “SAPA! was formed… Learn More

presentation

Create a Blazing Hot Brand: More Mission, Members, Media and Money

Julie CastleJuly 17, 2015

Brand your organization, stand out from the sea of nonprofits in your community, attract more donors, volunteers and community support. Learn More

research

Maddie's Pet Adoption Days 2014 Adopter Survey Results

May 2015

In December 2014, Maddie’s Fund conducted an online survey that asked adopters who participated in the 2014 Maddie’s® Pet Adoption Days Event about the pet they adopted, the organization they adopted from and their event experience. Maddie’s® Pet Adoption Days has supported the adoptions of more than 31,000 homeless dogs and cats since the program’s inception in 2010. Learn More

presentation

Cat Marketing

Ashley FerryFebruary 2015

There is no more powerful way to get cats adopted than through good marketing.  Austin Pets Alive! Cat Marketing Team discusses how to save cats by increasing their chances of adoption.  Learn More

presentation

Cat Adoptions 2.0 High Volume Cat Adoptions

Monica FrendenFebruary 2015

Too many cats, not enough adopters? Supersize your cat adoption program! In this Level 2 seminar, you'll learn how to manage a population of hundreds of cats in varying stages of your organization. Learn More

presentation

Marketing 2.0

Diane BlankenburgFebruary 2015

How do you get name recognition on a limited budget? What image do you want to create? What puts you on the map? What is the purpose of your marketing materials? Learn More

presentation

Why Creative Writing is Essential to Saving Lives

Elizabeth DoyleFebruary 2015

Learn how to get more pets adopted through better marketing and advertising using online venues and volunteer photographers. Learn More

presentation

Facebook for Beginners

Melissa MillerFebruary 2015

This session focuses on the basic concepts of Facebook and how you can best use the social media channel to save more animals in your shelter or rescue.  Learn More

presentation

Twitter for Beginners

Melissa MillerFebruary 2015

This session focuses on the basic concepts of Twitter and how you can best use the social media channel to save more animals in your shelter or rescue.  Learn More

presentation

How to Keep Your Newsletters Out of the Spam Folder

Amy StarnesFebruary 2015

Email management and marketing is much more than simply opening a free Gmail account. You need a strategy and an email marketing platform.  Learn More

presentation

The Adoptline Team: Virtual Frontline of Austin Pets Alive

Patty Lepley Alexander and Gerri KapplerFebruary 2015

Austin Pets Alive!’s (APA) Adoptline Response Team provides email and phone mail responses to inquiries 365 days a year, 14 hours a day and has been critical in increasing APA's adoptions. Learn More

presentation

The Evolution of Adoption Programs: Marketing to Save Lives, Part 2

Julie Levy, DVM, PhD, DACVIM, Caitlin QuinnMay 2014

Innovations in the way we consider marketing adoptions in shelters mean that everyone has the opportunity to put on their PR hat - including medical team members! Once breed-neutral policies are in place, learn how to implement strategies that decrease barriers to adoption and increase live outcomes. Learn More

webcast

Social Media: 6 New Things Animal Organizations Need to Know

Christie Keith May 2014

Social media is an incredibly powerful tool for getting pets adopted, as well as for growing an adoption organization's pool of donors, volunteers and foster homes. But as social media has grown in power, it's also become more complex and specialized, with changes and new platforms emerging almost daily. Learn More

article

Adoptable Ideas Part 3: Pit Bull Terriers and Mixes

January 2013

Do your Pits need some pizzazz? Looking for ways to give your bully breed dogs an image makeover? Need some tips on creative and successful strategies for finding homes for your Pit bulls, Pit mixes, and Pit-appearing dogs? Take a look at these ideas and resources. Learn More

article

Breed Stereotype and Effects of Handler Appearance on Perceptions of Pit Bulls

Lisa GunterNovember 2012

Would posing an available pit bull in a picture with a child or elderly woman enhance the perception of the dog's friendliness and adoptability? You bet. Learn More

article

How to Get the Media to Take Your Animal Welfare Story Seriously: Tips from Christie Keith

Christie KeithAugust 2012

As a pet columnist for the San Francisco Chronicle/SFGate.com and a blogger known to write about no-kill and shelter reform issues, Christie Keith says she received "what may amount at this point to two tons of communications from animal advocates wanting me to write about their cause.” Find out why most of these messages are doomed to fail, and how yours can succeed. Learn More

presentation

Successfully Marketing Treatable Dogs and Cats

Bonney BrownMay 2012

Nevada Humane Society Director, Bonney Brown, tells you about using everything but the kitchen sink to creatively market harder-to-place pets at the 2012 HSUS Animal Care EXPO. (On second thought, maybe she mentions the kitchen sink, too.) You'll have your local news media eating out of your hands - we guarantee it! Learn More

article

One Good Story Can Raise Funds to Save Lives

Bonney BrownMay 2012

Bonney Brown, Executive Director of the Nevada Humane Society, capitalizes on the stories of special needs animals to find the pets homes, underwrite their care, pay for the rehabilitation of nearly all the treatable dogs and cats in the shelter, and generate more awareness and financial support for the entire organization. Learn More

article

The Shelter Pet Project's Greatest Hits

March 2012

Get some great tips and look at some hilarious examples of clever and effective pet adoption listings for websites or Facebook pages. Learn More

article

Clever Examples to Better Market Your Adoptions

September 2011

Nothing boosts adoptions like great marketing. For some clever, out-of-the-box marketing ideas, take a look at these great resources. Learn More

presentation

Marketing Treatable Pets - Every Creature Has a Story

Bonney BrownMay 2011

Get the scoop on using everything but the kitchen sink to creatively market harder-to-place pets. (On second thought, maybe you'll be using the kitchen sink, too.) You'll have your local news media eating out of your hands – we guarantee it! Learn More

article

An Insider's Guide to Working with the Media, Part Three: Getting it Right

Christie KeithApril 2011

Nationally recognized pet journalist and blogger, Christie Keith, shows how to get your organization acknowledged by the media. Learn More

article

A Place for Second Chances

November 2010

Discover how great customer service, marketing and out of the box ideas enable the Oregon Humane Society to adopt nearly 11,000 healthy and treatable dogs and cats each year. Learn More

article

Crisis PR for Animal Shelters

Mike SmithAugust 2010

It’s important to know how to react to a PR crisis. It’s even more important to anticipate and plan a media strategy before one occurs. Learn More

article

Optimizing Your Petfinder.com Listing for The Shelter Pet Project

August 2010

Discover the simple tricks that will get your shelter pets noticed on Petfinder.com. Learn More

article

An Insider's Guide to Working with the Media, Part Two

Christie KeithJune 2010

Tips from pet columnist and blogger Christie Keith on pitching bloggers, podcasters and web-only publications. Learn More

presentation

Increasing Pet Adoptions

Bonney BrownMay 2010

Perhaps no organization markets their pets better than the Nevada Humane Society. How? By setting goals and celebrating successes, by making it easy for people to fall in love with a shelter pet, and by getting the word out and the adopters in to the shelter. Don't miss the 32 adoption promotions highlighted in this presentation. Learn More

article

An Insider's Guide to Working with the Media, Part One

Christie KeithApril 2010

Pet columnist and blogger, Christie Keith, provides an overview of the basics - finding the right media people, building relationships with them, and writing ledes and press releases. Learn More

article

Maddie's Marketing Competition

February 2009

Scroll through winning competition entries for dozens of marketing ideas for hard to place pets. Learn More

presentation

Nonprofit Management Series

Jeanette Peters2007

Management Consultant Jeannette Peters has put together an eight-part primer on running your non-profit organization like a business. Learn More

article

Low-Cost Advertising

Janice Gibbons and Phyllis Hall, Spay/Neuter Action Project, Huntsville, Alabama2002

Getting the word out on a shoe-string budget. Learn More