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How starting from scratch and thinking outside the shelter can get long-stay dogs adopted

October 26, 2017

In this guest post, Kelly Duer, Maddie's® Foster Expansion Coordinator at Austin Animal Center, shares how The Ventura County Animal Shelter is getting all of their long-stay dogs adopted. Read the post, and then try some of the creative ideas for yourself!  The Ventura County Animal Shelter was in a tight spot: The busiest time… Learn More

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How to get your community emotionally attached to your animal organization’s mission

September 5, 2017

There is no animal shelter or rescue group that couldn’t use more fosters, volunteers, adopters, donors, board members and other supporters. Without them, the amount of lives these organizations can save is severely diminished. So, how do you break through the clamoring voices demanding people’s time and attention, and get them to choose you to… Learn More

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Up your animal organization’s social media game with free guides from Nonprofit Technology Network

May 4, 2017

The Nonprofit Technology Network (NTEN) has teamed up with nonprofit social media expert Debra Askanase to develop three free workbooks designed to help mission-driven organizations develop and implement a social media program for their organization. Askanase is the founder of digital consulting firm Community Organizer 2.0, specializing in online strategy and digital engagement for mission-driven… Learn More

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One easy way to reduce a pet’s length of stay at your shelter

February 2, 2017

What can reduce a pet's length of stay in your shelter or rescue from 43 days to 14 days? A great adoption photo. Maddie’s Fund® has just launched Maddie Talks, a series of short (less than 10 minutes) motivational "Ted Talk" like videos created by animal welfare professionals and meant to provide inspiration and equip… Learn More

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Photos of Shelter Pets are Their Voices - Make Them Sing!

Tim YeaglinJanuary 2017

Taking a great adoption photograph and giving your homeless pets a voice isn't difficult or time-consuming and doesn't need expensive gear. Learn More

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Is your pet adoption group making this terrible website mistake?

December 8, 2016

Forget where’s Waldo; where’s your shelter or rescue group? If you’re like most people, you have Facebook and other social media connections all over — former colleagues, people you went to school with, connections you made online, friends who moved away, family in other states or even other countries. Now, consider these questions: Does your… Learn More

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Pinterest analytics for animal shelters and rescue groups

November 17, 2016

Does your animal organization use Pinterest? If not, it might be time to try. And if you try, be sure to use Pinterest’s analytics to make sure you’re getting results that will make your time on the site worthwhile for your organization and for the animals. Most rescue groups and animal shelters use Facebook, and… Learn More

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Getting a Busy Journalist's Attention

Arin GreenwoodJanuary 2017

Hear tips on how you can get your shelter or rescue stories told. Learn More

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Using Social Media to Maximize Your Lifesaving Potential

Kristen AuerbachJanuary 2017

In this session, you'll learn 15 must-know rules for maximizing your lifesaving potential with social media. Learn More

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Put long-stay pets in the witness protection program

August 4, 2016

You’ve tried sharing, you’ve tried begging, you’ve tried making them laugh — but that one long-stay pet is just not getting interest from adopters. What’s next? Putting them in the witness protection program, of course. What we mean is that you need to start from scratch by wiping them clean of their current identity and… Learn More

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Digital Tactics: Building Email Campaigns that Bring in the Money

Sue CitroJuly 2016

It's not email - it's experience. Learn how to create eye-catching, impact-boosting email campaigns that people love to follow. Learn More

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Increase Your Donor Base: New Ideas for Building Your Base of Support

Barbara Camick and Kelly PrestonJuly 2016

Knowing how to leverage traditional and new media methods to connect with your donor base can make your job much easier and more successful.
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How your animal organization can grow its email list

July 7, 2016

What’s wrong with how your animal organization is using email? Even in the age of social media, email is the most effective way to communicate with your supporters online. But  email marketing databases naturally degrade by about 22.5 percent every year, because people have unsubscribed or because they’ve changed email addresses. How can you fight… Learn More

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Putting on a successful 5K cat rescue fundraiser, record heat and all!

June 30, 2016

Why in the world would anyone run a 5k in record setting heat in Arizona? To help homeless cats, of course! The first annual Fearless Kitty 5K run/walk on June 5 of this year was a huge success, surpassing both the registrant goal of 300 and fundraising goal of $10,000. "This turned out to be… Learn More

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A deeper look at Facebook groups for animal organizations

June 23, 2016

The last thing you may want is another social media account to manage, but Facebook groups can help shelters and rescue groups do things Facebook pages can’t — or at least, not as easily. Facebook groups are typically organized around an interest, theme, or project. In animal welfare, they can be used to work collaboratively… Learn More

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Don’t miss out on this great pet adoption idea!

June 7, 2016

You love pets or you wouldn’t be reading this. Ditto, supporting pet adoption. And you probably also love chocolate chip cookies. What do these things have to do with one another? In a classic marketing study conducted back in the 70s, researchers are Columbia University offered their test subjects jars of chocolate chip cookies, and… Learn More

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The people have spoken: Shelter pets rule!

April 20, 2016

We all know shelter pets rule, and now we know thousands of people agree with us. They proved it when they voted for our funded Shelter Pet Project’s “Anthem” as Ad Council’s public service ad of the year! This victory serves to shine a powerful spotlight on pets in shelters and rescue groups. The response from… Learn More

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Social media help for veterinary practices that are fostering orphaned kittens

March 10, 2016

Would you like local veterinarians to help foster orphaned kittens for your rescue group or shelter? Would the clinics be more willing to participate if they were offered some PR support? Or are you a veterinary practice that is already fostering kittens, or would like to, but could use some help getting them adopted, as… Learn More

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Pet adoption and the science of cat videos

January 21, 2016

Science has spoken: Watching cat videos is good for human health. It reduces stress, boosts energy, and makes us happier. So how can you turn all those positive benefits to getting cats adopted? In an Indiana University Media School press release for a recent study conducted by researcher Jessica Gall Myrick and published in Computers in… Learn More

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Changing how you post ‘urgent’ pets to Facebook gets more lives saved

September 8, 2015

Is your shelter or rescue group’s “urgent pets” page on Facebook doing more harm than good? That’s what Don Jennings wondered when he took over as Executive Director of San Antonio Pets Alive! (SAPA!), and saw the chaotic, often disruptive nature of the comments on the organization’s “SAPA Urgents and Adoptables” page. “SAPA! was formed… Learn More

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Create a Blazing Hot Brand: More Mission, Members, Media and Money

Julie CastleJuly 17, 2015

Brand your organization, stand out from the sea of nonprofits in your community, attract more donors, volunteers and community support. Learn More

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Maddie's Pet Adoption Days 2014 Adopter Survey Results

May 2015

In December 2014, Maddie’s Fund conducted an online survey that asked adopters who participated in the 2014 Maddie’s® Pet Adoption Days Event about the pet they adopted, the organization they adopted from and their event experience. Maddie’s® Pet Adoption Days has supported the adoptions of more than 31,000 homeless dogs and cats since the program’s inception in 2010. Learn More

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Cat Marketing

Ashley FerryFebruary 2015

There is no more powerful way to get cats adopted than through good marketing.  Austin Pets Alive! Cat Marketing Team discusses how to save cats by increasing their chances of adoption.  Learn More

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Cat Adoptions 2.0 High Volume Cat Adoptions

Monica FrendenFebruary 2015

Too many cats, not enough adopters? Supersize your cat adoption program! In this Level 2 seminar, you'll learn how to manage a population of hundreds of cats in varying stages of your organization. Learn More

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Marketing 2.0

Diane BlankenburgFebruary 2015

How do you get name recognition on a limited budget? What image do you want to create? What puts you on the map? What is the purpose of your marketing materials? Learn More

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Why Creative Writing is Essential to Saving Lives

Elizabeth DoyleFebruary 2015

Learn how to get more pets adopted through better marketing and advertising using online venues and volunteer photographers. Learn More

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Facebook for Beginners

Melissa MillerFebruary 2015

This session focuses on the basic concepts of Facebook and how you can best use the social media channel to save more animals in your shelter or rescue.  Learn More

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Twitter for Beginners

Melissa MillerFebruary 2015

This session focuses on the basic concepts of Twitter and how you can best use the social media channel to save more animals in your shelter or rescue.  Learn More

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How to Keep Your Newsletters Out of the Spam Folder

Amy StarnesFebruary 2015

Email management and marketing is much more than simply opening a free Gmail account. You need a strategy and an email marketing platform.  Learn More

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The Adoptline Team: Virtual Frontline of Austin Pets Alive

Patty Lepley Alexander and Gerri KapplerFebruary 2015

Austin Pets Alive!’s (APA) Adoptline Response Team provides email and phone mail responses to inquiries 365 days a year, 14 hours a day and has been critical in increasing APA's adoptions. Learn More

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The Evolution of Adoption Programs: Marketing to Save Lives, Part 2

Julie Levy, DVM, PhD, DACVIM, Caitlin QuinnMay 2014

Innovations in the way we consider marketing adoptions in shelters mean that everyone has the opportunity to put on their PR hat - including medical team members! Once breed-neutral policies are in place, learn how to implement strategies that decrease barriers to adoption and increase live outcomes. Learn More