To revolutionize the status and well-being of companion animals.
Maddie was a beloved Miniature Schnauzer whose unconditional love, devotion, loyalty and spirit inspired her caregivers to start a charitable foundation, Maddie's Fund®, in her name.
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No Kill Progress
Number of Dogs and Cats Killed per 1,000 Americans
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The Shelter Pet Project Wins a Clio Award!
The Clio Awards, honoring the very best in advertising, awarded Bronze to The Shelter Pet Project ad campaign - the first for the Ad Council since 2005! Here's one of our favorites. To see all the ads, click here
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Expanding Lifesaving in Tough Times
Maddie's Fund® President Rich Avanzino offers innovative ways to expand life-saving in spite of government budget cuts.
What's New
The Shelter Pet Project on Hallmark TV!
The Hallmark Channel has a new microsite devoted to pet adoptions, and they've asked The Shelter Pet Project (SPP) to provide PSAs... Read MoreMaddie's NewsletterSubscribe to our e-newsletter to keep up with the efforts and happenings at Maddie's Fund. Access all archives and current newsletters here. Read Now
