Maddie's Matchmaker Adoptathon Expands into San Francisco County

June 9, 2012

Sharon Fletcher, Director of Marketing & Communications

Maddie's Fund® will hold its third annual Maddie's® Matchmaker Adoptathon on June 9 and 10. Due to the success of previous adoptathons*, Maddie's Fund has decided to grow the event - both geographically and financially. This year, 14 shelters and rescue organizations from San Francisco County have been added to the roster. A total of 62 groups will hold adoptions in more than 80 locations throughout Alameda, Contra Costa and San Francisco Counties. In addition, Maddie's Fund has set aside $3 million for this year's adoptathon to meet its goal of finding loving homes for 3,000 dogs and cats in all three participating counties.

Free adoptions of dogs and cats will be offered to qualified adopters. In return, Maddie's Fund will pay each shelter or rescue group from $500 to $2,000 per adoption**.

Stoneridge Shopping Center in Pleasanton and Bay Street Emeryville have partnered with Maddie's Fund to host pet adoptions. The San Francisco SPCA and Animal Care & Control will host a street fair event for all participating San Francisco-based shelters during the adoptathon, located on Alabama Street between 15th and 16th Street. PETCO, PetSmart and Pet Food Express stores throughout the three counties have also offered to provide additional adoption locations.

"My family and I spent the weekend visiting many of the participating locations at last year's adoptathon," said Dave Duffield, Maddie's Fund founder. "The joy we saw in the animals, as well as the volunteers and the adopters, is the reason we created Maddie's Fund. The adoptathon is a testament to what can be done when people come together in lifesaving and rally for a common cause."

Maddie's® Matchmaker Adoptathon is being held to increase awareness of shelter animals and their need for loving homes and to shed light on the tireless efforts of the shelters and rescue organizations in Alameda, Contra Costa and San Francisco Counties that work so hard to save the lives of countless dogs and cats every day. The adoption event honors the memory of the Foundation's namesake, a miniature schnauzer named Maddie.

We invite you to watch the 2011 Maddie's® Matchmaker Adoptathon Success Stories video to get a taste of the joy and excitement this event generates.

*For a year-by-year snapshot, including number of participants, animals adopted and total dollar amount given by Maddie's Fund, please click here.

** Maddie's Fund will pay organizations $500 per regular adoption, $1000 for each adoption involving a dog or cat who is 7 years of age or older or who has been treated for one or more medical conditions and $2000 for each adoption involving a dog or cat who is 7 years of age or older and who has been treated for one or more medical conditions (list can be provided upon request).


Bay Area Poodle Rescue, Berkeley Animal Services, Berkeley-East Bay Humane Society, Big Dawgs Rescue, Cat Town, East County Animal Shelter, Fremont Animal Services - Tri-City Animal Shelter, Friends of the Alameda Animal Shelter, Furry Friends Rescue, German Shorthaired Pointer Rescue, Hayward Animal Services, Home At Last Animal Rescue, Hopalong Animal Rescue, Hound Haven Hope Rescue, Island Cat Resources and adoption, Lucky Dog, Maine Coon adoptions - PET Rescue, NorCal Poodle Rescue, Oakland Animal Services, Purrfect Cat Rescue, Sunshine Rescue Group, Tri-Valley Animal Rescue, Valley Humane Society, Wren Yorkie Rescue

Antioch Animal Services, Bee Holistic Cat Rescue and Care, Inc., Biff & Bark Foundation, Cat Support Network, Community Concern for Cats, Contra Costa Animal Services, Contra Costa Humane Society, Contra Costa SPCA, Delta Animals Safe Haven, East Bay Animal Rescue and Refuge, Feral Cat Foundation, FurEver Animal Rescue, German Shepherd Rescue of Northern California, Golden State German Shepherd Rescue, Good Newz Pittie Pups Rescue, H.A.L.O. (Homeless Animals' Lifeline Organization), HARP (Homeless Animals Response Program), Outcast Cat Help, Paws and Tails Rescue, Safe Cat Foundation, Tony La Russa's Animal Rescue Foundation, Umbrella of Hope, Walkin' the Bark, White Kitty Foundation

Asians for Humans Animals and Nature, BAD RAP, Give Me Shelter Cat Rescue, Grateful Dogs Rescue, Loup Garou, Muttville, Northern California Family Dog Rescue, Pets Unlimited, Reunion Rescue, San Francisco Animal Care and Control, San Francisco SPCA, Saving Grace Rescue, Toni's Kitty Rescue, Wonder Dog Rescue

About Maddie's Fund

Maddie's Fund® is a family foundation established in 1994 by Dave and Cheryl Duffield and is the fulfillment of a promise to their inspirational dog, Maddie. She provided them much joy from 1987 – 1997 and continues to inspire them today.

The Foundation has awarded over $275.7 million in grants toward increased community lifesaving, pioneering shelter medicine education and establishing foster care as a standard across the U.S.

Maddie's Fund proudly offers the industry a national voice, important funding opportunities for bold ideas, learning resources and access to collaborate and share innovative solutions. The Foundation invests its resources in a commitment to keeping pets and people together, creating a safety net of care for animals in need and operating within a culture of inclusiveness and humility. #ThanksToMaddie.