The following is information for recognition once you have received a grant from Maddie's Fund®. This is a resource to use in addition to the information found in your grant confirmation letter.
- Suggested recognition language for specific areas
- Downloadable pdf of the Maddie Story that you can print out to frame and post in your welcome area or share with staff, volunteers or at events
- Recognition logo for download in various formats
- Contact information for the Maddie's Marketing Team for review and approval of materials, plaques, artwork, signage, etc.
About Maddie’s Fund
Grant recipients will be asked to honor Maddie, the little dog who inspired a movement, through their social media and donor recognition about this grant on their website, donor wall, annual report, newsletter or other promotional materials or marketing communications, as appropriate. Recipients will also be asked to consult with Maddie's Fund Marketing Contacts in implementing the About Maddie's Fund paragraphs and using the recognition logo or hashtag #ThanksToMaddie.
Press Releases and the About Maddie's Fund paragraph
Please use the descriptor and About Maddie's Fund® paragraph in press releases about your grant. The descriptor should follow the first mention of Maddie's Fund and the About Maddie's Fund paragraph at the end of the release/announcement. Please note that the first use of Maddie's Fund should have a superscripted registration mark.
Descriptor to be used at the first mention of Maddie's Fund® (for copy and paste):
Maddie's Fund®, a national family foundation established by Dave and Cheryl Duffield to revolutionize the status and well-being of companion animals,
About Maddie's Fund paragraph (for copy and paste):
Maddie's Fund® is a family foundation created in 1994 by Workday® co-founder Dave Duffield and his wife, Cheryl, who have endowed the Foundation with more than $300 million. Since then, the Foundation has awarded more than $247.3 million in grants toward increased community lifesaving, shelter management leadership, shelter medicine education and foster care across the U.S. The Duffields named Maddie's Fund after their Miniature Schnauzer Maddie, who always made them laugh and gave them much joy. Maddie was with Dave and Cheryl for ten years and continues to inspire them today.
Maddie's Fund is the fulfillment of a promise to an inspirational dog, investing its resources to create a no-kill nation where every dog and cat is guaranteed a healthy home or habitat. #ThanksToMaddie.
Please send us your materials as required in your grant confirmation letter for review and approval to our email below. Please call or email us with any questions.
Creative Services Manager
Director of Marketing & Communications