Maddie’s Fund Purpose

The Maddie's Fund® mission is to revolutionize the status and well-being of companion animals.

Who is Maddie?

MaddieThe Duffields named Maddie’s Fund after their Miniature Schnauzer, Maddie, who, with her feisty spirit and unconditional love, provided them much joy for ten years, and continues to inspire them today.

Maddie’s Fund is the fulfillment of a promise that Dave made one evening while playing with Maddie on the living room rug. Because of the joy Maddie gave to them, the Duffields committed to helping companion animals and their people, so they could experience the same joy the Duffields had with Maddie. The rest, as they say, is history. #ThanksToMaddie!

About Maddie’s Fund®

Maddie’s Fund® is a family foundation established in 1994 by Dave and Cheryl Duffield and is the fulfillment of a promise to an inspirational dog, Maddie. She provided Dave and Cheryl much joy from 1987 – 1997 and continues to inspire them today.

The Foundation has awarded over $265 million in grants toward increased community lifesaving, pioneering shelter medicine education and establishing foster care as a standard across the U.S.

Maddie’s Fund proudly offers the industry a national voice, important funding opportunities for bold ideas, learning resources and access to collaborate and share innovative solutions. The Foundation invests its resources in a commitment to keeping pets and people together, creating a safety net of care for animals in need and operating within a culture of inclusiveness and humility. #ThanksToMaddie.

Impactful accomplishments Thanks to Maddie include:

  • Shifted the national conversation toward live outcomes for homeless dogs and cats and community-wide collaborations.
  • Awarded more than $265 million dollars in grants to animal welfare organizations.
  • Established the first comprehensive shelter medicine program at the University of California Davis and supported additional shelter medicine programs at the University of Florida, Cornell University, and University of Wisconsin-Madison among others.
  • Sponsored Maddie’s® Pet Adoption Days 2010 – 2015, the first of its kind weekend-long collaborative event in which fees were waived for pet adoptions at participating animal shelters. During this period, Maddie’s® Fund supported the adoptions of 31,267 homeless dogs and cats. Maddie’s Pet Adoption Days inspired many other fee-waived adoption days events that continue today.
  • Focused national attention on the importance of data and delivered the first searchable database that compared shelter data from more than 500 animal welfare organizations.
  • Sponsored the establishment of the first centralized and standardized national animal welfare database, Shelter Animals Count.
  • Established a more responsibility-and results-driven view in the animal welfare industry by requiring that grantees commit to business management practices, including data collection, numerical goals, strategic planning and performance measurement.
  • Partnered with the Ad Council and the Humane Society of the United States to produce a national public-service advertising campaign promoting the adoption of shelter pets. In 2021, evolved the campaign focus to Pets are Family messaging to help keep pets and people together.
  • Partnered with the Humane Society of the United States to help stop the suffering of breeding dogs and their offspring in puppy mills.
  • Funded the establishment and ongoing efforts of the Maddie's® Million Pet Challenge.
  • Established a focus on foster care within animal welfare, providing funding for pilot projects for short-term foster programs and market research of general public.
  • Co-funded the creation and infrastructure of the Human Animal Support Services Pilot Project, a collaboration of North American animal shelters with a community-centric focus.
  • Funded research with Dr. Michael Blackwell, DVM, MPT at the University of Tennessee Program for Pet Healthy Equity for the development and implementation of AlignCare, supporting families through access to veterinary care.
  • Provided funding to Companions and Animals for Reform Equity (CARE), a nonprofit 501(c)3 organization dedicated to addressing organizational and personal biases within animal welfare.
"The transformational love of a pet should not be a privilege.”

- Ann Dunn, Oakland Animal Services