Information Collection & Use
The Site is a general-audience website, and we do not knowingly collect personal information from children under the age of 13. If you are under the age of 13, you should not and may not provide any personal information to us through or on the Site.
In using the Site, you have the option of signing up to be on our mailing list to receive electronic or other communications from us, such as when you click on the option to "Subscribe to Our Newsletter." In signing up, you will be asked to provide your e-mail address or other forms of contact information, and you will have the option to provide information such as your name and company name (if applicable).
We use this information to send you our eNewsletter ("Maddie's Mailing List"). We will also use this information periodically to send you other communications that we believe will be of interest to you, such as those containing information relating to our programs, grants, conferences, campaigns, and other information that pertains to our activities or more broadly to the status and well-being of companion animals.
Out of respect for your privacy, we provide you a way to unsubscribe and thereby be removed from our mailing list. Please see the "Choice and Opt-out" section.
Information Sharing and Disclosure
Personally Identifiable Information
We use a third-party company to assist in our management and distribution of our e-newsletters and similar mailings. Apart from this company, we DO NOT share personally identifiable information with third parties.
We reserve the right to disclose your personally identifiable information as required by law and when we believe that disclosure is necessary to protect our rights or to comply with a judicial proceeding, court order, or legal process.
We provide you the opportunity to ‘opt-out' of having your personally identifiable information used for certain purposes when we ask for this information. For example, if you no longer wish to receive our newsletter and other communications, you may opt-out of receiving them by following the instructions included in each newsletter or communication.
As is true of most websites, we gather certain information automatically and store it in cookies and log files. This information includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data. We use this information, which does not identify individual users, to analyze trends, to administer the site, to track users' movements around the site and to gather demographic information about our user base as a whole. We do not link this automatically-collected data to personally identifiable information.
Links to Other Sites
The Site contains links to other sites that are not owned or controlled by us. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage you to be aware when you leave our site and to read the privacy statements of each and every website that collects personally identifiable information.
Maddie's®University and Maddie's® Pet Forum
The security of your personal information is important to us. We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.
In the event we go through a business transition, such as a merger, acquisition by another company, or sale of all or a portion of its assets, your personally identifiable information will likely be among the assets transferred. You will be notified via e-mail of any such change in ownership or control of your personal information.
Updated/Effective Date: April 8, 2021