Maddie's Idea Lab

Do you have a great idea that will help pets? Maddie's® Idea Lab supports the development and assessment of innovative ideas that have a high likelihood of advancing lifesaving of dogs and cats, the utilization of foster care for dogs and cats or animal welfare leadership.

We encourage ideas that:

  • have the potential to provide simple and inexpensive solutions to problems that some organizations find too costly or too difficult to treat
  • are easily replicable at other shelter and rescue organizations with varying resources
  • save lives and improve welfare of homeless pets

Topics that we will consider supporting include, but are not limited to:

  • Animal Behavior
  • Animal Welfare
  • Business Management (Finance, Administration, Staffing, etc.)
  • Foster Care Programs
  • Leadership
  • Marketing and Social Media
  • Pet Retention Programs (Intake Prevention)
  • Saving Difficult to Place Pets
  • Shelter Medicine
  • Shelter/Rescue Operations (Admissions, Adoptions, Transport, etc.)
  • Technology
  • Volunteer Programs


Learn More about Maddie's® Idea Lab grants: