Maddie's Pet Assistant App is Revolutionizing Support for Pet Foster and Adoptive Homes

August 22, 2017 by Amber Friewald

Audience: Executive Leadership, Shelter/Rescue Staff & Volunteers, Veterinary Team

Animal welfare organizations, would you like to provide support for your foster and adoptive homes? There's an app for that! And if you have questions about the app, you'll be glad to know there's a webcast for that!

Maddie's®Pet Assistant is a new Maddie's Fund®app for mobile phones and tablets. It allows your organization to communicate with, and provide support to, foster homes and adopters.

Using the app, these caregivers will be able to send feedback about the health or behavior of their pet, receive helpful tips, send photos, keep up-to-date with vaccinations and more - all while the organization gains valuable data and keeps pets out of the shelter.

The app is free, and so is the webcast! Please join us for How the Maddie's® Pet Assistant app is revolutionizing support for pet foster and adoptive homes.

Leading the presentation will be Maddie's Fund Research Coordinator Amber Friewald, the app's project manager, who will cover:

  • The Maddie's® Pet Assistant website and mobile app
  • Benefits to your organization and pets
  • How the app receives data from your shelter software
  • Caregiver surveys and automated responses
  • Extra app functions, like vaccination and weight tracking
  • How to get your organization started today
  • And more!

  • Register for and watch the free on-demand webcast here

    Please note: At this time, Maddie's® Pet Assistant is only available to organizations that use Animal Shelter Manager, PetPoint, Shelterluv or Shelter Buddy shelter management software. We hope to make this tool more widely available in the future.

    You can also watch our short videos to learn more about the ins and outs of Maddie's® Pet Assistant!

    About Amber Friewald

    Amber Freiwald is the Research Coordinator for Maddie's Fund and the project manager for Maddie's® Pet Assistant, a mobile app that provides support to adopter and foster caregivers. Amber began her tenure with Maddie's Fund as a research contractor in 2013, becoming a full-time employee a year later. Amber graduated with honors from Tulane University, earning a degree in marketing and sociology. She was first introduced to Maddie's Fund through the summer scholars program, authoring a journal publication regarding pet guardian attitudes toward medical interventions with Dr. Annette Litster. Her interest in shelter medicine continued during her assistantship in the Oncology Department of Purdue's Veterinary Teaching Hospital and time spent as an adoption counselor.

    Amber previously worked in development for Teach for America, and as a field organizer for several political campaigns. Amber is extremely proud to be able to use her training and management skills to professionalize and advance the movement to eliminate euthanasia of healthy and treatable companion animals. She resides in Washington, D.C., with her two beautiful foster failures.


Please see our Code of Conduct guidelines.