Marketing Award 2007

February 1, 2008

Sharon Fletcher, Director of Marketing & Communications

Top Prize Winners:
Kitty Kind, New York, New York - $25,000
Senior Dog Rescue of Oregon, Philomath, Oregon - $25,000
Humane Society for Hamilton County, Noblesville, Indiana - $15,000
Pom, Spartanburg, South Carolina - $15,000
SPCA of the Triad, Inc., Greensboro, North Carolina - $15,000
    Nevada Humane Society, Reno, Nevada - $10,000    
Pets for Seniors, Edwards, Illinois - $10,000
Richmond SPCA, Richmond, Virginia - $10,000


One hundred and ninety five rescue groups, traditional shelters, animal control agencies and adoption guarantee shelters described all manner of methods for re-homing elderly, disfigured, blind, deaf, unattractive and shy pets as well as dogs and cats with medical and behavioral problems in the Maddie's Fund®/ marketing competition for adopting hard to place pets.

The quality and quantity of entries prompted the Maddie's Fund Board of Directors to triple the award over the originally announced sum of $100,000.  In addition to the top prize winners listed above, more than a hundred other organizations will each receive between $500 and $5,000 in prize money from Maddie's Fund. Award winners will be notified by mail within the next few days.

 "We wanted to offer as much support and encouragement as possible for the many great ideas we received," said Maddie's Fund President Rich Avanzino. "These organizations have demonstrated that a significant market does exist for disadvantaged animals. In fact, many pet lovers are particularly touched by the plight of difficult to place dogs and cats and are eager to shower them with love and a new forever home."

 "This contest demonstrates that a tremendous number of organizations are pioneering the way in saving hard to place pets and laying the foundation for others to follow," said Director of Public Relations, Kim Saunders. "It also provides a wealth of 'how-to' information for other shelters to utilize."

Both Maddie's Fund and will post the entries on their websites within the next few weeks.

Entries were judged by the quality of the submission, the marketing idea, the implementation of the idea, number of animals placed, documentation of results, size of the organization, sophistication of the organization, and resources available in the community.

Maddie's Fund and will hold this competition again in Fall 2008.

About Maddie's Fund

Maddie's Fund® is a family foundation created in 1994 by Workday® co-founder Dave Duffield and his wife, Cheryl, who have endowed the Foundation with more than $300 million. Since then, the Foundation has awarded more than $237.6 million in grants toward increased community lifesaving, shelter medicine education, and pet adoptions across the U.S. The Duffields named Maddie's Fund after their Miniature Schnauzer Maddie, who always made them laugh and gave them much joy. Maddie was with Dave and Cheryl from 1987 - 1997 and continues to inspire them today.

Maddie's Fund is the fulfillment of a promise to an inspirational dog, investing its resources to create a no-kill nation where every dog and cat is guaranteed a healthy home or habitat. #ThanksToMaddie.