Maddie's Million Pet Challenge

Maddie’s^® Million Pet Challenge (MMPC) has evolved from a cat-focused initiative into a broader effort to improve outcomes for all pets through consultation, education, and access-to-care strategies. It reflects a collaborative, field-wide model for systems-change.

Total Grants to Date: $12,175,237 since 2014

Began as Million Cat Challenge and helped save 1 million cats in four years
The second phase, #allthecats, involved 1,500 shelters and helped save 3 million cats
Expanded into Maddie’s^® Million Pet Challenge (MMPC) with a focus on the Four Rights: Right Care, Right Place, Right Time, and Right Outcome
Partners provide free consultations to organizations working to improve outcomes for shelter pets and support pets with families
In 2025, the Maddie's^® Million Pet Challenge Shelter Learniverse positively impacted 1.86 million animals and added 318 shelters
Collectively, consultations positively impacted 125,766 animals at 30 organizations
Recent support also includes the MMPC Cooperative Pilot and modular consultation add-ons such as spay/neuter expansion and neonatal kitten support