In May of 2016, Maddie's Fund® made its first Program Related Investment (PRI) of $2 Million in Shelterluv, a company focused on software for the next generation of animal rescues and shelters. We believe with this investment, Shelterluv will be poised to change the landscape of animal welfare operations by providing the first rescue software system built not only to improve rescue operations, but with an emphasis on adoption not seen before.

Animal rescue organizations will now have access to a world-class operations management system designed especially for them. With the availability to understand your own data easily, and exchange data with other systems freely in whichever form, the lines of communication will be opened to encourage growth and communication with shelters and foster networks.

Animal rescue organizations face some of the industry's most complex IT challenges: distributed operations, intake and adoptions done in the field, large networks of fosters and volunteers, and very tight budgets. Shelterluv was designed with these people in mind. Thanks to Maddie, Shelterluv will be able to help even more of these organizations that are so vital to our race to save all our nation's companion animals.

Maddie's Fund is proud to partner with the Shelterluv team to scale their operation and offer a premier system whose sole purpose is to save more animals' lives.

2017 Milestones and Highlights:

  • We completely overhauled our Physical Exams, Vaccinations, and Diagnostic Tests in ways that improve the quality of care that animals receive
  • We launched a drastically improved checkout flow that decreases the time and volume of paper required to process and adoption -- and in the process, found that shelters and rescues are now able to do adoptions in more places than they could before -- further reducing barriers to adoption
  • We initiated a donation capture form that makes our customers money in the form of donations from adopters -- this offsets our fees for the shelters and means they can focus more of their limited resources on the animals they serve in their communities