The Million Cat Challenge Campaign

Project Dates: May 2014 - June 2020

Total Funding: $4,361,702

The Million Cat Challenge is a shelter-based campaign to save the lives of one million cats in North America in five years. The core strategy of the campaign will focus on five key initiatives that offer every shelter, in every community, practical choices to reduce euthanasia and increase live outcomes for shelter cats. This lifesaving campaign is a joint project of the UC Davis Koret Shelter Medicine Program and the Maddie's® Shelter Medicine Program at the University of Florida, led by Drs. Kate Hurley and Julie Levy, and supported by Maddie's Fund.

Phase 2, The Next Million, was implemented in November 2016 and will carry through June 2020.

Maddie’s Fund granted more than $2.5 million to support the Million Cat Challenge as it expands to into its next phase of animal lifesaving in shelters across North America.

The challenge, a campaign to save the lives of one million shelter cats, met its goal one year early, thanks to the grant. The next stages of the challenge will focus on communities where cats are still at risk and helping to make lifesaving the norm across shelters through its five key initiatives: alternatives to intake, removing barriers to adoption, managed admission, return to field, and capacity for care.


We offer webcasts that feature a line-up of municipal officials, shelter directors, shelter managers and veterinarians in a five-part series on the key initiatives of the Million Cat Challenge, with a focus on actionable tools and tips you can put into practice right away, along with longer-term strategies to success in saving cats' lives – most of which will help dogs, too!

Watch the webcast presentations: