blog

Now is the time to send an end-of-year mailer for your animal organization!

October 14, 2021

This guest post is written by Caitlin Daly, Vice President and Chief Operating Officer at Lollypop Farm. In a recent interview, she stressed the importance of end-of-year mailer (appeals). We asked her if it was too late to send one, and while it’s cutting it close, it can be done! Below are her tips.  [Note: This originally…

webcast

Million Cat Challenge: Kitten Intake in Animal Shelters

Kate Hurley DVM and Hannah Shaw (the Kitten Lady)August 6, 2020

In this session, we discuss new intake philosophies and management models that prioritize kittens' safety, community engagement & keeping feline families together.

presentation

Fundraising for Survival: Lessons for Any Sized Organization, Part 1 of 2

Maggie Lynch, Director of Development, Austin Pets Alive! and American Pets Alive!April 2020

Join fundraising innovator Maggie Lynch and learn how to raise money and how to get scrappy when you need to! (Part 1 of 2)

presentation

Fundraising for Survival: Lessons for Any Sized Organization, Part 2 of 2

Maggie Lynch, Director of Development, Austin Pets Alive! and American Pets Alive!April 2020

Join fundraising innovator Maggie Lynch and learn how to raise money and how to get scrappy when you need to! (Part 2 of 2)

presentation

Workshop: Marketing and Branding to Engage Your Community

Kasey Spain and Nikki ReckApril 2020

Learn from shelter branding experts how to identify steps to create and market your No Kill brand to your community.

presentation

Cash and Counting: The Importance of Data in Grantmaking

Jodi Buckman, ASPCA and Shelly Thompson, Maddie's FundJuly 2019

In this session you'll hear from two grant makers, Maddie's Fund® and the ASPCA, about the importance of data in grant evaluation and funding decisions. This presentation was recorded at the 2019 ASPCA Maddie's® Cornell Shelter Medicine Conference.