Should animal organizations post the same content multiple times on Twitter?

October 2, 2018

No animal organization wants to come across as spammy. In fact, on some social networks such as Facebook, posting too frequently will work against you. But on Twitter, more is better, and so is repeating yourself. Two years ago, Twitter gave accounts the ability to re-post — known on the platform as a re-Tweet, or… Learn More


5 ways to start and grow your animal organization’s mailing list

July 3, 2018

As animal organizations struggle with Facebook’s increasingly restrictive algorithm, the need to make sure all your eggs aren’t in Facebook’s basket becomes more obvious. One of the often-neglected but best ways to accomplish that is by building and growing your own direct email capability — but how can you do that? While it’s been easy… Learn More


Maddie's Idea Lab: Saving Lives and Spreading Good Ideas

Sheila Segurson D'Arpino, DVM, DACVBMarch 2018

Maddie's® Idea Lab supports the implementation and assessment of innovative ideas that have a high likelihood of advancing lifesaving of dogs and cats, the utilization of foster care for dogs and cats or animal welfare leadership. Come to this lecture to find out what we've learned and how these ideas are saving lives.

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Overcoming Obstacles: Wisdom of the Warrior with David Meyer

David MeyerMarch 2018

How can you better motivate the public to take the actions you need them to take? David Meyer shows you how to use the subtle principles of Jiu Jitsu to build support and overcome obstacles in all aspects of life in this presentation.

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Shelter Pet Marketing is Not Adoption Counseling

Kristen Auerbach, Monica Frenden, Mike RyanMarch 2018

Marketing is about putting your best foot forward. Since pets don't know how to market, they need you to be the savviest marketer around to save their lives and give people the opportunity to fall in love. Come learn what works!

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Venturing Past 90: Who are the Last 10% of Dogs and How Do You Save Them?

Mike Kaviani and Marian CannellMarch 2018

What should your shelter/community expect when you're ready to push past 90%? Come learn about "the last 10 percent", and the programs that are saving the dogs that have historically been deemed unsaveable.

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What animal organizations can do as Facebook makes changes

February 1, 2018

Shelters, rescue organizations, and other nonprofits are asking about changes on Facebook. What can animal organizations do to keep getting their message out? Facebook founder Mark Zuckerberg has expressed concern that people are made unhappy when they’re bombarded with endless news stories and announcements from brands, media outlets and businesses on their personal Facebook feeds.… Learn More


#FeelGoodFriday: Who will #ADOPTABACHELOR, and who will go home?

January 26, 2018

Are you looking for love? Obviously, the answer is to adopt a pet! Are you an animal shelter or rescue organization looking for homes for your pets? Obviously, the answer is to get more people to adopt a pet! It’s a total win-win! And that’s the secret to the guilty pleasure that is the dog… Learn More


Cast of Broadways’ CATS sings out for shelter cats: ‘Let the memories begin today!’

January 16, 2018

It’s easy to believe the stars of Broadways’s fifth longest-running shows ever (and the only one about cats) love cats. After all, without that feline inspiration, the iconic musical and the book of poetry it’s based on wouldn’t exist at all. Now they’ve partnered with the Shelter Pet Project to sing out for shelter cats!… Learn More


Facebook announces it’s no longer taking a cut of donations made through the site

December 19, 2017

If you were hoping Facebook would put a nonprofit advertising program in your animal organization’s stocking this Christmas, you’ll be disappointed. But there’s a lot to love about what the social media behemoth just did to help charities, including animal nonprofits, raise money. Prior to last month, Facebook took a cut of 5 percent off… Learn More


How starting from scratch and thinking outside the shelter can get long-stay dogs adopted

October 26, 2017

In this guest post, Kelly Duer, Maddie's® Foster Expansion Coordinator at Austin Animal Center, shares how The Ventura County Animal Shelter is getting all of their long-stay dogs adopted. Read the post, and then try some of the creative ideas for yourself!  The Ventura County Animal Shelter was in a tight spot: The busiest time… Learn More


How to get your community emotionally attached to your animal organization’s mission

September 5, 2017

There is no animal shelter or rescue group that couldn’t use more fosters, volunteers, adopters, donors, board members and other supporters. Without them, the amount of lives these organizations can save is severely diminished. So, how do you break through the clamoring voices demanding people’s time and attention, and get them to choose you to… Learn More


Up your animal organization’s social media game with free guides from Nonprofit Technology Network

May 4, 2017

The Nonprofit Technology Network (NTEN) has teamed up with nonprofit social media expert Debra Askanase to develop three free workbooks designed to help mission-driven organizations develop and implement a social media program for their organization. Askanase is the founder of digital consulting firm Community Organizer 2.0, specializing in online strategy and digital engagement for mission-driven… Learn More


One easy way to reduce a pet’s length of stay at your shelter

February 2, 2017

What can reduce a pet's length of stay in your shelter or rescue from 43 days to 14 days? A great adoption photo. Maddie’s Fund® has just launched Maddie Talks, a series of short (less than 10 minutes) motivational "Ted Talk" like videos created by animal welfare professionals and meant to provide inspiration and equip… Learn More


Photos of Shelter Pets are Their Voices - Make Them Sing!

Tim YeaglinJanuary 2017

Taking a great adoption photograph and giving your homeless pets a voice isn't difficult or time-consuming and doesn't need expensive gear. Learn More


Is your pet adoption group making this terrible website mistake?

December 8, 2016

Forget where’s Waldo; where’s your shelter or rescue group? If you’re like most people, you have Facebook and other social media connections all over — former colleagues, people you went to school with, connections you made online, friends who moved away, family in other states or even other countries. Now, consider these questions: Does your… Learn More


Pinterest analytics for animal shelters and rescue groups

November 17, 2016

Does your animal organization use Pinterest? If not, it might be time to try. And if you try, be sure to use Pinterest’s analytics to make sure you’re getting results that will make your time on the site worthwhile for your organization and for the animals. Most rescue groups and animal shelters use Facebook, and… Learn More


Getting a Busy Journalist's Attention

Arin GreenwoodJanuary 2017

Hear tips on how you can get your shelter or rescue stories told. Learn More


Using Social Media to Maximize Your Lifesaving Potential

Kristen AuerbachJanuary 2017

In this session, you'll learn 15 must-know rules for maximizing your lifesaving potential with social media. Learn More


Put long-stay pets in the witness protection program

August 4, 2016

You’ve tried sharing, you’ve tried begging, you’ve tried making them laugh — but that one long-stay pet is just not getting interest from adopters. What’s next? Putting them in the witness protection program, of course. What we mean is that you need to start from scratch by wiping them clean of their current identity and… Learn More


Digital Tactics: Building Email Campaigns that Bring in the Money

Sue CitroJuly 2016

It's not email - it's experience. Learn how to create eye-catching, impact-boosting email campaigns that people love to follow. Learn More


Increase Your Donor Base: New Ideas for Building Your Base of Support

Barbara Camick and Kelly PrestonJuly 2016

Knowing how to leverage traditional and new media methods to connect with your donor base can make your job much easier and more successful.
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How your animal organization can grow its email list

July 7, 2016

What’s wrong with how your animal organization is using email? Even in the age of social media, email is the most effective way to communicate with your supporters online. But  email marketing databases naturally degrade by about 22.5 percent every year, because people have unsubscribed or because they’ve changed email addresses. How can you fight… Learn More


Putting on a successful 5K cat rescue fundraiser, record heat and all!

June 30, 2016

Why in the world would anyone run a 5k in record setting heat in Arizona? To help homeless cats, of course! The first annual Fearless Kitty 5K run/walk on June 5 of this year was a huge success, surpassing both the registrant goal of 300 and fundraising goal of $10,000. "This turned out to be… Learn More


A deeper look at Facebook groups for animal organizations

June 23, 2016

The last thing you may want is another social media account to manage, but Facebook groups can help shelters and rescue groups do things Facebook pages can’t — or at least, not as easily. Facebook groups are typically organized around an interest, theme, or project. In animal welfare, they can be used to work collaboratively… Learn More


Don’t miss out on this great pet adoption idea!

June 7, 2016

You love pets or you wouldn’t be reading this. Ditto, supporting pet adoption. And you probably also love chocolate chip cookies. What do these things have to do with one another? In a classic marketing study conducted back in the 70s, researchers are Columbia University offered their test subjects jars of chocolate chip cookies, and… Learn More


The people have spoken: Shelter pets rule!

April 20, 2016

We all know shelter pets rule, and now we know thousands of people agree with us. They proved it when they voted for our funded Shelter Pet Project’s “Anthem” as Ad Council’s public service ad of the year! This victory serves to shine a powerful spotlight on pets in shelters and rescue groups. The response from… Learn More


Social media help for veterinary practices that are fostering orphaned kittens

March 10, 2016

Would you like local veterinarians to help foster orphaned kittens for your rescue group or shelter? Would the clinics be more willing to participate if they were offered some PR support? Or are you a veterinary practice that is already fostering kittens, or would like to, but could use some help getting them adopted, as… Learn More


Pet adoption and the science of cat videos

January 21, 2016

Science has spoken: Watching cat videos is good for human health. It reduces stress, boosts energy, and makes us happier. So how can you turn all those positive benefits to getting cats adopted? In an Indiana University Media School press release for a recent study conducted by researcher Jessica Gall Myrick and published in Computers in… Learn More


Changing how you post ‘urgent’ pets to Facebook gets more lives saved

September 8, 2015

Is your shelter or rescue group’s “urgent pets” page on Facebook doing more harm than good? That’s what Don Jennings wondered when he took over as Executive Director of San Antonio Pets Alive! (SAPA!), and saw the chaotic, often disruptive nature of the comments on the organization’s “SAPA Urgents and Adoptables” page. “SAPA! was formed… Learn More


Create a Blazing Hot Brand: More Mission, Members, Media and Money

Julie CastleJuly 17, 2015

Brand your organization, stand out from the sea of nonprofits in your community, attract more donors, volunteers and community support. Learn More


Maddie's Pet Adoption Days 2014 Adopter Survey Results

May 2015

In December 2014, Maddie’s Fund conducted an online survey that asked adopters who participated in the 2014 Maddie’s® Pet Adoption Days Event about the pet they adopted, the organization they adopted from and their event experience. Maddie’s® Pet Adoption Days has supported the adoptions of more than 31,000 homeless dogs and cats since the program’s inception in 2010. Learn More


Cat Marketing

Ashley FerryFebruary 2015

There is no more powerful way to get cats adopted than through good marketing.  Austin Pets Alive! Cat Marketing Team discusses how to save cats by increasing their chances of adoption.  Learn More


Cat Adoptions 2.0 High Volume Cat Adoptions

Monica FrendenFebruary 2015

Too many cats, not enough adopters? Supersize your cat adoption program! In this Level 2 seminar, you'll learn how to manage a population of hundreds of cats in varying stages of your organization. Learn More


Marketing 2.0

Diane BlankenburgFebruary 2015

How do you get name recognition on a limited budget? What image do you want to create? What puts you on the map? What is the purpose of your marketing materials? Learn More


Why Creative Writing is Essential to Saving Lives

Elizabeth DoyleFebruary 2015

Learn how to get more pets adopted through better marketing and advertising using online venues and volunteer photographers. Learn More


Facebook for Beginners

Melissa MillerFebruary 2015

This session focuses on the basic concepts of Facebook and how you can best use the social media channel to save more animals in your shelter or rescue.  Learn More


Twitter for Beginners

Melissa MillerFebruary 2015

This session focuses on the basic concepts of Twitter and how you can best use the social media channel to save more animals in your shelter or rescue.  Learn More


How to Keep Your Newsletters Out of the Spam Folder

Amy StarnesFebruary 2015

Email management and marketing is much more than simply opening a free Gmail account. You need a strategy and an email marketing platform.  Learn More


The Adoptline Team: Virtual Frontline of Austin Pets Alive

Patty Lepley Alexander and Gerri KapplerFebruary 2015

Austin Pets Alive!’s (APA) Adoptline Response Team provides email and phone mail responses to inquiries 365 days a year, 14 hours a day and has been critical in increasing APA's adoptions. Learn More


The Evolution of Adoption Programs: Marketing to Save Lives, Part 2

Julie Levy, DVM, PhD, DACVIM, Caitlin QuinnMay 2014

Innovations in the way we consider marketing adoptions in shelters mean that everyone has the opportunity to put on their PR hat - including medical team members! Once breed-neutral policies are in place, learn how to implement strategies that decrease barriers to adoption and increase live outcomes. Learn More