Creating a Culture of Philanthropy

December 2018 by Jill Beckwith, Chief Philanthropy Officer, Emancipet

Audience: Executive Leadership, Shelter/Rescue Staff & Volunteers

Video Length: 48:42

This presentation discusses the importance of creating an organization-wide culture of philanthropy that extends beyond the development team. It reviews fundraising strategies that engage staff at all levels and help overcome anxiety about asking for donations.

Further, it talks about the importance of creating optimistic, donor-centered fundraising programs which move away from the all-too common gloomy tales of suffering and give donors a sense of purpose, agency and hope when engaging with your organization.

This presentation was recorded at the 2018 ASPCA-Maddie's® Cornell Shelter Medicine Conference.

About Jill Beckwith

As Chief Philanthropy Officer of Emancipet, Jill leads efforts to raise contributed revenue in support of Emancipet's existing and future clinics. Under her leadership, Emancipet's contributed revenue has grown from $380,000 in 2010, to $3.8 million in 2017.

Jill began her career doing political and community organizing, and lobbying for affordable housing policy at the municipal, state, and federal level. Prior to joining Emancipet in 2010, Jill worked for a Chicago-based political consulting firm on direct mail campaigns for unions, political candidates and advocacy groups on issues ranging from women's health to immigration reform. Jill earned a BA from Randolph-Macon Woman's College in 1998.


 

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