How to Start and Grow Major Gift Fundraising for Your Non-Profit - Part 2: Cultivation: Relationship Building

March 2019 by Amy Eisenstein

Audience: Executive Leadership

Video Length: 58:20

If you want to start or grow your major gifts program, this seminar is for you. Whether a major gift goal for your organization is $1,000 or $100,000, you will learn how to ask and receive more major gifts this year. One of the nation's top non-profit development experts, Amy Eisenstein discusses the who, what, when, why, and where of asking. Participants will learn how to identify good prospects, cultivation techniques, appropriate solicitation language, and stewardship best practices. Learn how to get a meeting and deal with "no."

This seminar is for executive directors/CEOs, board members, development staff and key people who are engaged in fundraising for your organization. Major gifts fundraising is for established organizations of all sizes from large to small. This presentation was made possible by the generosity of the Dave & Cheryl Duffield Foundation and Maddie's Fund®.

Part 2: Cultivation: Relationship Building

This presentation was recorded at Maddie's® Pet Projects In Nevada's Major Gifts Challenge seminar.

About Amy Eisenstein

Amy Eisenstein is a consultant, author, speaker, and the creator of the online fundraising course Mastering Major Gifts. Recognized as a leading expert in her field, she's helped small and large nonprofits alike raise millions of dollars through major gift and capital campaigns, board development, annual fund campaigns, direct mail, and planned gift solicitations. Amy received her Master's Degree in Public Administration and Nonprofit Management from the Wagner Graduate School at NYU and her Bachelor's Degree from Douglass College at Rutgers University.


If you want to start or grow your major gifts program, this seminar is for you. Whether a major gift goal for your organization is $1,000 or $100,000, you will learn how to ask and receive more major gifts this year. One of the nation's top non-profit development experts, Amy Eisenstein discusses the who, what, when, why, and where of asking. Participants will learn how to identify good prospects, cultivation techniques, appropriate solicitation language, and stewardship best practices. Learn how to get a meeting and deal with "no."

This seminar is for executive directors/CEOs, board members, development staff and key people who are engaged in fundraising for your organization. Major gifts fundraising is for established organizations of all sizes from large to small. This presentation was made possible by the generosity of the Dave & Cheryl Duffield Foundation and Maddie's Fund®.

Part 2: Cultivation: Relationship Building

This presentation was recorded at Maddie's® Pet Projects In Nevada's Major Gifts Challenge seminar.

About Amy Eisenstein

Amy Eisenstein is a consultant, author, speaker, and the creator of the online fundraising course Mastering Major Gifts. Recognized as a leading expert in her field, she's helped small and large nonprofits alike raise millions of dollars through major gift and capital campaigns, board development, annual fund campaigns, direct mail, and planned gift solicitations. Amy received her Master's Degree in Public Administration and Nonprofit Management from the Wagner Graduate School at NYU and her Bachelor's Degree from Douglass College at Rutgers University.


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