April 30, 2018
Audience: Executive Leadership, Foster Caregivers, Shelter/Rescue Staff & Volunteers, Veterinary Team
Organization: Stray Cat Alliance
Investigator(s): Christi Metropole
Grant Amount: $26,450
Project Type: Phase 1
Project Status: Research Complete
Stray Cat Alliance evaluated the sustainability of the Safe-At-Home project by fundraising for the project within their community. The project used the following channels to increase the support: direct mail, email/social media, major gifts & mid-level donors, sponsorship and events. The project was successful; funding increased from 2017 to 2018.
To increase monetary support through a variety of fundraising channels.
The following fundraising methods were used to increase financial support: direct mail, email/social media, major gifts & mid-level donors, sponsorship and events.
- Direct Mail raised $29,009
- Email/Social Media (Saving Pets Challenge) raised $153,091
- Major Gifts & Mid-Level Donors raised $94,850
- Sponsorships and Events raised $5,774
- Total: $282,724
- Increase in Constituents: 2,060
Funding for the project increased from 2017 to 2018.