December 2018 by Bonney Brown, President and Founder, Humane Network

Audience: Executive Leadership, Shelter/Rescue Staff & Volunteers

Video Length: 52:31

How can you capture the attention of the public in the busy market place of information and ideas? How can you create engagement and loyalty for your organization in the community?

In this presentation, learn how to get the word out about your organization, develop strong relationships, ways to create memorable communication and how people become engaged, the pitfalls to avoid, and things you can do right away.

This presentation was recorded at the 2018 ASPCA-Maddie's® Cornell Shelter Medicine Conference.

About Bonney Brown

President, Founder and Principal Consultant for Humane Network Bonney is the former Executive Director of Nevada Humane Society in Reno. She dramatically increased adoption rates and lead the community to achieve and sustain a 94% live release rate for dogs and cats, making Washoe County one of the safest communities in the country for homeless animals and the recipient of Maddie's Fund's Community Lifesaving Award.

Bonney is a former Chief Operating Officer for Best Friends Animal Society and former Campaign Director for Alley Cat Allies. Bonney co-created and teaches at the University of the Pacific's Animal Shelter Management certificate program. In 1992, Bonney founded Neponset Valley Humane Society in Canton, Massachusetts.

A frequent conference speaker, Bonnie provides training on increasing pet adoptions and other lifesaving programs as well as management and fundraising for humane organizations.